cover of book

Changing the Playbook: How Power, Profit, and Politics Transformed College Sports
by Howard P Chudacoff
University of Illinois Press, 2015
eISBN: 978-0-252-09788-1 | Cloth: 978-0-252-03978-2 | Paper: 978-0-252-08132-3
Library of Congress Classification GV351.C487 2015
Dewey Decimal Classification 796.043

In Changing the Playbook , Howard P. Chudacoff delves into the background and what-ifs surrounding seven defining moments that transformed college sports. These changes involved fundamental issues--race and gender, profit and power--that reflected societal tensions and, in many cases, remain pertinent today:

  • the failed 1950 effort to pass a Sanity Code regulating payments to football players;

  • the thorny racial integration of university sports programs;

  • the boom in television money;

  • the 1984 Supreme Court decision that settled who could control skyrocketing media revenues;

  • Title IX's transformation of women's athletics;

  • the cheating, eligibility, and recruitment scandals that tarnished college sports in the 1980s and 1990s;

  • the ongoing controversy over paying student athletes a share of the enormous moneys harvested by schools and athletic departments.

A thought-provoking journey into the whos and whys of college sports history, Changing the Playbook reveals how the turning points of yesterday and today will impact tomorrow.

See other books on: Aims and objectives | Changing | College sports | Education, Higher | Profit
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