cover of book
 

Winning Strategies for the Indian Market
edited by Anuradha Dayal-Gulati and Dipak Jain
Northwestern University Press, 2010
Paper: 978-0-8101-2695-4
Library of Congress Classification HC440.C6W56 2010
Dewey Decimal Classification 330.954

ABOUT THIS BOOK | AUTHOR BIOGRAPHY
ABOUT THIS BOOK


The essays in this collection focus primarily on six major business sectors in India: airlines, pharmaceuticals, automobiles, hospitality, food, and telecommunications. An essay on each sector describes the market structure, the current state of the sector, the main players, the key economic forces, and selected business strategies.


The authors describe how the sector might evolve during the next five to ten years, within the broad canvas of the deeper economic and demographic transitions that are taking place in India, and in turn, what this evolution implies for the challenges and opportunities that companies, both domestic and multinational, may face in India. Essays on the emergence of the Indian consumer, the effect of credit cards on India’s consumer culture, and entrepreneurship and India’s poor the emergence of the Indian Consumer round out this profile of India’s market.




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