ABOUT THIS BOOK

Penned by contributors from a range of disciplines, including art history, sociology, and media and cultural studies, the essays that constitute Advertising as Culture offer an informed and critical overview of approaches to the study of advertising. These in-depth contributions explore such topics as the conceptual relationship between advertising and culture; the development of advertising through the industrial period; the nature of advertising production and reception; the relationship of advertising to a range of cultural fields such as art, fashion, and music; and developments in digital media practice.

AUTHOR BIOGRAPHY

Christopher Wharton is program leader in advertising and media in the Department of Media at Northumbria University.

REVIEWS

"Chris Wharton’s edited collection Advertising as Culture uncovers the important place advertising has come to take in modern society. In particular, the volume looks at how advertising shapes our modern culture, which is deeply and often unquestionably ensconced in the logic of global, market-driven economics."

— H-Net

TABLE OF CONTENTS

Acknowledgement
Introduction—advertising and culture
Chris Wharton

1. Advertising—a way of life
      Tony Purivs
2. Advertising research
      John Fenwick and Chris Wharton
3. Spreads like butter—culture and advertising
      Chris Wharton
4. Handbags and gladrags—the rise and rise of accessories in fashion and advertising
      Hilary Fawcett
5. Music and advertising—a happy marriage?
      Judith Stevenson
6. The cultural economy of death—advertising and popular music
      Paula Hearsum
7. Art and advertising—circa 1880 to the present
      Malcolm Gee
8. On-line digi-ads
      David Reid
9. Selling politics—the political economy of political advertising
      Andrew Mullen
10. Media and advertising—the interests of citizens and consumers
      Monika Metykova

Contributor details
Index