Advertising and Popular Culture: Studies in Variety and Versatility
University of Wisconsin Press, 1992
Paper: 978-0-87972-528-0 | Cloth: 978-0-87972-527-3
Library of Congress Classification HF5813.U6A619 1992
Dewey Decimal Classification 659.10420973
Paper: 978-0-87972-528-0 | Cloth: 978-0-87972-527-3
Library of Congress Classification HF5813.U6A619 1992
Dewey Decimal Classification 659.10420973
ABOUT THIS BOOK
ABOUT THIS BOOK
Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions in advertising; nineteenth-century trade cards; T-shirt messages; advertising in the twenty-first century; and the changing male image in advertising.
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