front cover of Behavioral Sciences and the Mass Media
Behavioral Sciences and the Mass Media
Frederick T. C. Yu
Russell Sage Foundation, 1968
Presents papers which were discussed at the Arden House Conference—a conference held to establish a working relationship between sociologists at the Russell Sage Foundation and journalists of the Graduate School of Journalism of Columbia University. Both behavioral science and journalism have for a long time been concerned with some of the same major national social problems—juvenile delinquency, urban problems, race and minority group relations, international tensions, and labor relations. These papers touch on some of the barriers to communication and point to possible ways of breaking through those barriers.
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Broadcasting Birth Control
Mass Media and Family Planning
Parry, Manon
Rutgers University Press, 2013
Traditionally, the history of the birth control movement has been told through the accounts of the leaders, organizations, and legislation that shaped the campaign. Recently, historians have begun examining the cultural work of printed media, including newspapers, magazines, and even novels in fostering support for the cause. Broadcasting Birth Control builds on this new scholarship to explore the films and radio and television broadcasts developed by twentieth-century birth control advocates to promote family planning at home in the United States, and in the expanding international arena of population control.

Mass media, Manon Parry contends, was critical to the birth control movement’s attempts to build support and later to publicize the idea of fertility control and the availability of contraceptive services in the United States and around the world. Though these public efforts in advertising and education were undertaken initially by leading advocates, including Margaret Sanger, increasingly a growing class of public communications experts took on the role, mimicking the efforts of commercial advertisers to promote health and contraception in short plays, cartoons, films, and soap operas. In this way, they made a private subject—fertility control—appropriate for public discussion.

Parry examines these trends to shed light on the contested nature of the motivations of birth control advocates. Acknowledging that supporters of contraception were not always motivated by the best interests of individual women, Parry concludes that family planning advocates were nonetheless convinced of women’s desire for contraception and highly aware of the ethical issues involved in the use of the media to inform and persuade.
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Christianity and the Mass Media in America
Toward a Democratic Accommodation
Quentin J. Schultze
Michigan State University Press, 2003

The mass media and religious groups in America regularly argue about news bias, sex and violence on television, movie censorship, advertiser boycotts, broadcast and film content rating systems, government regulation of the media, the role of mass evangelism in a democracy, and many other issues. In the United States the major disputes between religion and the media usually have involved Christian churches or parachurch ministries, on the one hand, and the so-called secular media, on the other. Often the Christian Right locks horns with supposedly liberal Eastern media elite and Hollywood entertainment companies. When a major Protestant denomination calls for an economic boycott of Disney, the resulting news reports suggest business as usual in the tensions between faith groups and media empires.
    Schultze demonstrates how religion and the media in America have borrowed each other’s rhetoric. In the process, they have also helped to keep each other honest, pointing out respective foibles and pretensions. Christian media have offered the public as well as religious tribes some of the best media criticism— better than most of the media criticism produced by mainstream media themselves. Meanwhile, mainstream media have rightly taken particular churches to task for misdeeds as well as offered some surprisingly good depictions of religious life.
     The tension between Christian groups and the media in America ultimately is a good thing that can serve the interest of democratic life. As Alexis de Tocqueville discovered in the 1830s, American Christianity can foster the “habits of the heart” that ward off the antisocial acids of radical individualism. And, as John Dewey argued a century later, the media offer some of our best hopes for maintaining a public life in the face of the religious tribalism that can erode democracy from within. Mainstream media and Christianity will always be at odds in a democracy. That is exactly the way it should be for the good of each one.
 

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Cultural Sutures
Medicine and Media
Lester D. Friedman, ed.
Duke University Press, 2004
Medicine and the media exist in a unique symbiosis. Increasingly, health-care consumers turn to media sources—from news reports to Web sites to tv shows—for information about diseases, treatments, pharmacology, and important health issues. And just as the media scour the medical terrain for news stories and plot lines, those in the health-care industry use the media to publicize legitimate stories and advance particular agendas. The essays in Cultural Sutures delineate this deeply collaborative process by scrutinizing a broad range of interconnections between medicine and the media in print journalism, advertisements, fiction films, television shows, documentaries, and computer technology.

In this volume, scholars of cinema studies, philosophy, English, sociology, health-care education, women’s studies, bioethics, and other fields demonstrate how the world of medicine engages and permeates the media that surround us. Whether examining the press coverage of the Jack Kevorkian–euthanasia controversy; pondering questions about accessibility, accountability, and professionalism raised by such films as Awakenings, The Doctor, and Lorenzo’s Oil; analyzing the depiction of doctors, patients, and medicine on E.R. and Chicago Hope; or considering the ways in which digital technologies have redefined the medical body, these essays are consistently illuminating and provocative.

Contributors. Arthur Caplan, Tod Chambers, Stephanie Clark-Brown, Marc R. Cohen, Kelly A. Cole, Lucy Fischer, Lester D. Friedman, Joy V. Fuqua, Sander L. Gilman, Norbert Goldfield, Joel Howell, Therese Jones, Timothy Lenoir, Gregory Makoul, Marilyn Chandler McEntyre, Faith McLellan, Jonathan M. Metzl, Christie Milliken, Martin F. Norden, Kirsten Ostherr, Limor Peer, Audrey Shafer, Joseph Turow, Greg VandeKieft, Otto F. Wahl

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front cover of From the Dance Hall to Facebook
From the Dance Hall to Facebook
Teen Girls, Mass Media, and Moral Panic in the United States, 1905-2010
Shayla Thiel-Stern
University of Massachusetts Press, 2014
From the days of the penny press to the contemporary world of social media, journalistic accounts of teen girls in trouble have been a mainstay of the U.S. news media. Often the stories represent these girls as either victims or whores (and sometimes both), using journalistic storytelling devices and news-gathering practices that question girls' ability to perform femininity properly, especially as they act in public recreational space. These media accounts of supposed misbehavior can lead to moral panics that then further silence the voices of teenagers and young women.

In From the Dance Hall to Facebook, Shayla Thiel-Stern takes a close look at several historical snapshots, including working-class girls in dance halls of the early 1900s; girls' track and field teams in the 1920s to 1940s; Elvis Presley fans in the mid-1950s; punk rockers in the late 1970s and early 1980s; and girls using the Internet in the early twenty-first century. In each case, issues of gender, socioeconomic status, and race are explored within their historical context. The book argues that by marginalizing and stereotyping teen girls over the past century, mass media have perpetuated a pattern of gendered crisis that ultimately limits the cultural and political power of the young women it covers.
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Immersive Words
Mass Media, Visuality, and American Literature, 1839–1893
Shelly Jarenski
University of Alabama Press, 2015
In Immersive Words, Michelle Jarenski demonstrates that the contemporary challenge that visual images and virtual environments in cinema and photography, on the web, and in video games pose to reading and writing are not uniquely contemporary developments but equally exercised the imaginations, anxieties, and works of nineteenth-century authors.
 
The middle of the nineteenth century witnessed the emergence of numerous visual technologies and techniques: the daguerreotype, immersive exhibition spaces such as cycloramas and panoramas, mechanized tourism, and large-scale exhibitions and spectacles such as the World’s Fair. In closely argued chapters devoted to these four visual forms, Jarenski demonstrates that the popularity of these novelties catalyzed a shift by authors of the period beyond narratives that merely described images to ones that invoked aesthetic experiences.
 
Jarenski describes how Herman Melville adapts the aesthetic of the daguerreotype through his use of dramatic point-of-view and unexpected shifts that disorient readers. Frederick Douglass is shown to appropriate a panoramic aesthetic that severs spatial and temporal narratives from standard expectations. Jarenski traces how Nathaniel Hawthorne’s The Marble Faun found success as a travel guide to Rome, though intended as a work of serious fiction. Finally, Sarah Orne Jewett is shown to simulate the interactivity of the World Columbian Exposition to promote racialized and gendered forms of aesthetic communication. These techniques and strategies drawn from visual forms blur the just-so boundary critics and theorists have traditionally drawn between text and image.
 
In the mid-nineteenth century, the national identity of the United States remained fluid and hinged upon matters of gender, sexuality, and, crucially, race. Authors both reflected that evolving identity and contributed to its ongoing evolution. In demonstrating how the aesthetic and visual technologies of the nineteenth century changed the fundamental aesthetics of American literature, the importance of Immersive Words goes far beyond literary criticism.
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Marginal Conventions
Popular Culture, Mass Media, and Social Deviance
Clinton R. Sanders
University of Wisconsin Press, 1990
Marginal Conventions contains twelve essays by social scientists centering around the general connections between popular culture and deviant behavior. In addition to speaking to the commonsensical view that exposure to representations of misbehavior makes people misbehave, this collection focuses on media presentations of crime, violence, and villainy; the utility of deviance theme for societal elites; and the "taste publics" centered around disreputable products and rituals. 
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Mass Media and Free Trade
NAFTA and the Cultural Industries
Edited by Emile G. McAnany and Kenton T. Wilkinson
University of Texas Press, 1997

As United States television programs, movies, music, and other cultural products make their way around the globe, a vigorous debate over "cultural imperialism" is growing in many countries. This book brings together experts in economics, sociology, anthropology, the humanities, and communications to explore what effects the North American Free Trade Agreement will have on the flow of cultural products among Mexico, the United States, and Canada.

After an overview of free trade and the cultural industries, the book covers the following topics: dominance and resistance, cultural trade and identity in relation to Mexico and to French Canada, and intellectual property rights. Based on present trends, the contributors predict that there will be a steadily increasing flow of cultural products from the United States to its neighbors.

This book grew out of a 1994 conference that brought together leaders of the cultural industries, policy makers, and scholars. It represents state-of-the-art thinking about the global influence of U.S. cultural industries.

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Modern Occult Rhetoric
Mass Media and the Drama of Secrecy in the Twentieth Century
Joshua Gunn
University of Alabama Press, 2005
A broadly interdisciplinary study of the pervasive secrecy in America cultural, political, and religious discourse.

The occult has traditionally been understood as the study of secrets of the practice of mysticism or magic. This book broadens our understanding of the occult by treating it as a rhetorical phenomenon tied to language and symbols and more central to American culture than is commonly assumed.

Joshua Gunn approaches the occult as an idiom, examining the ways in which acts of textual criticism and interpretation are occultic in nature, as evident in practices as diverse as academic scholarship, Freemasonry, and television production. Gunn probes, for instance, the ways in which jargon employed by various social and professional groups creates barriers and fosters secrecy. From the theory wars of cultural studies to the Satanic Panic that swept the national mass media in the late 1980s and early 1990s, Gunn shows how the paradox of a hidden, buried, or secret meaning that cannot be expressed in language appears time and time again in Western culture.

These recurrent patterns, Gunn argues, arise from a generalized, popular anxiety about language and its limitations. Ultimately, Modern Occult Rhetoric demonstrates the indissoluble relationship between language, secrecy, and publicity, and the centrality of suspicion in our daily lives.

 
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front cover of News from Mars
News from Mars
Mass Media and the Forging of a New Astronomy, 1860-1910
Joshua Nall
University of Pittsburgh Press, 2019

Mass media in the late nineteenth century was full of news from Mars. In the wake of Giovanni Schiaparelli’s 1877 discovery of enigmatic dark, straight lines on the red planet, astronomers and the public at large vigorously debated the possibility that it might be inhabited. As rivalling scientific practitioners looked to marshal allies and sway public opinion—through newspapers, periodicals, popular books, exhibitions, and encyclopaedias—they exposed disagreements over how the discipline of astronomy should be organized and how it should establish acceptable conventions of discourse.

News from Mars provides a new account of this extraordinary episode in the history of astronomy, revealing how major transformations in astronomical practice across Britain and America were inextricably tied up with popular scientific culture and a transatlantic news economy that enabled knowledge to travel. As Joshua Nall argues, astronomers were journalists, too, eliding practice with communication in consequential ways. As writers and editors, they played a pivotal role in the emergence of a “new astronomy” dedicated to the study of the physical constitution and life history of celestial objects, blurring harsh distinctions between those who produced esoteric knowledge and those who disseminated it. 

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Popular Trauma Culture
Selling the Pain of Others in the Mass Media
Rothe, Anne
Rutgers University Press, 2011

In Popular Trauma Culture, Anne Rothe argues that American Holocaust discourse has a particular plot structure—characterized by a melodramatic conflict between good and evil and embodied in the core characters of victim/survivor and perpetrator—and that it provides the paradigm for representing personal experiences of pain and suffering in the mass media. The book begins with an analysis of Holocaust clichés, including its political appropriation, the notion of vicarious victimhood, the so-called victim talk rhetoric, and the infusion of the composite survivor figure with Social Darwinism. Readers then explore the embodiment of popular trauma culture in two core mass media genres: daytime TV talk shows and misery memoirs.

Rothe conveys how victimhood and suffering are cast as trauma kitsch on talk shows like Oprah and as trauma camp on modern-day freak shows like Springer. The discussion also encompasses the first scholarly analysis of misery memoirs, the popular literary genre that has been widely critiqued in journalism as pornographic depictions of extreme violence. Currently considered the largest growth sector in book publishing worldwide, many of these works are also fabricated. And since forgeries reflect the cultural entities that are most revered, the book concludes with an examination of fake misery memoirs.

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Popular Trials
Rhetoric, Mass Media, and the Law
Robert Hariman
University of Alabama Press, 1993

Contemporary scholarship illustrates the law’s increasingly powerful role in American life; legal education, in turn, has focused on the problems and techniques of communication. This book addresses these interests through critical study of eight popular trials: the 17th-century trial of Dr. Henry Sacheverell, and the 20th-century trials of Scopes, the Rosenbergs, the Chicago Seven, the Catonsville Nine, John Hinckley, Claus von Bulow, and San Diego Mayor Larry Hedgecock. Such trials spark major public debates, become symbols of public life, and legitimize particular beliefs and institutions. Despite high visibility and drama, however, the popular trial has not received sufficient study as persuasive event. Lying at the intersection of the institutional practices of law and the mass media, the popular trial has confounded study according to the conventional assumptions of scholarship in both law and communication studies.

            This volume defines popular trials as a genre of public communication, a genre that includes trials unusually prominent within public discourse. Further, popular trials are often characterize by special media presentations through televised coverage of the trial itself and news analysis, intense audience identification with the principal actors, and political and social consequences independent of the legal action. The essays in this volume stress the rhetorical functions of popular trials. Contributors in addition to the editor include Lawrance M. Bernabo, Barry Brummett, Celeste Michelle Condit, Juliet Dee, Susan J. Drucker, J. Justin Gustainis, Janice Platt Hunold, William Lewis, John Louis Lucaites, and Larry A. Williamson.
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front cover of Producing Dreams, Consuming Youth
Producing Dreams, Consuming Youth
Mexican Americans and Mass Media
Mayer, Vicki
Rutgers University Press, 2003

Latinos are the fastest-growing ethnic group in America and the ascendance of their popular culture has become a huge phenomenon. But beyond J. Lo and Shakira, there is a deeper story to tell about culture, class, and community identities.

Producing Dreams, Consuming Youth takes us behind the scenes in San Antonio, Texas, a major market for Mexican American popular culture. Vicki Mayer brings readers the perspectives of those who produce and consume mass media—including music, television, and newspapers. Through the voices of people ranging from Spanish-language advertising agency executives to English-speaking working-class teenagers, we see how the media brings together communities of Mexican Americans as they pursue cultural dreams, identification, and empowerment. At the heart of the book is a debate about the future of Mexican American media, and thus of the youth market. How and why do media professionals imagine ethnic youths? How do young Mexican Americans accept, negotiate, and resist these images of themselves? Producing Dreams, Consuming Youth emphasizes the paradoxes of media industries that seek to include youths of color while profiting from their creative energies.

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front cover of The Production of Modernization
The Production of Modernization
Daniel Lerner, Mass Media, and The Passing of Traditional Society
Authored by Hemant Shah
Temple University Press, 2011

Daniel Lerner's 1958 book The Passing of Traditional Society was central in shaping Cold War–era ideas about the use of mass media and culture to promote social and economic progress in postcolonial nations. Based on a study of the effectiveness of propaganda in the Middle East, Lerner’s book claimed that exposure to American media messages could motivate “traditional” people in the postcolonial nations to become “modern” by cultivating empathy for American ideas, goods, and ways of life.

The Production of Modernization examines Lerner’s writings to construct the intellectual trajectory of his thinking about mass media and modernization up to and beyond the publication of his famous book. Shah has written not just an intellectual biography of Lerner but also a history of the discipline he shaped.

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front cover of Reaction to World News Events and the Influence of Mass Media in an Indian Village
Reaction to World News Events and the Influence of Mass Media in an Indian Village
Thomas Poffenberger and Shirley B. Poffenberger
University of Michigan Press, 1971
Our major research interest in the village under study was originally in the area of socialization practices, social change and variables related to fertility behavior. We had not planned a study of the diffusion of news events and villagers’ reactions to them. However, the Indian Government was considering the use of media for a major mass communication program, to propagate the idea of having small families through the use of family planning methods, and we believed it would be of value to examine any data that might be helpful in getting at least some feeling about what villagers read in the papers and what they heard on the radio, as well as their understanding of the information and their attitudes toward it. We subsequently asked questions about the use of mass media. [1]
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Selling War
The Role of the Mass Media in Hostile Conflicts from World War I to the "War on Terror"
Edited by Josef Seethaler, Matthias Karmasin, Gabriele Melischek, and Romy Wöhlert
Intellect Books, 2013
This book is the first collection of essays to explore the changing relationships between war, media, and the public from a multidisciplinary perspective and over an extended historical period. It is also the first textbook for students in this field, discussing a wide range of theoretical concepts and methodological tools for analyzing the nature of these relationships. Shedding new light on conflicts spanning from World War I through the so-called War on Terror, the contributors explore the roles of traditional media, war blogs, and eyewitness reporting; of war correspondents and embedded journalism; and of propaganda, wartime public relations, and information warfare.
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front cover of Who Deliberates?
Who Deliberates?
Mass Media in Modern Democracy
Benjamin I. Page
University of Chicago Press, 1996
Public deliberation is essential to democracy, but the public can be fooled as well as enlightened. In three case studies of media coverage in the 1990s, Benjamin Page explores the role of the press in structuring political discussion.

Page shows how the New York Times presented a restricted set of opinions on whether to go to war with Iraq, shutting out discussion of compromises favored by many Americans. He then examines the media's negative reaction to the Bush administration's claim that riots in Los Angeles were caused by welfare programs. Finally, he shows how talk shows overcame the elite media's indifference to widespread concern about Zoe Baird's hiring of illegal aliens. Page's provocative conclusion identifies the conditions under which media outlets become political actors and actively shape and limit the ideas and information available to the public.

Arguing persuasively that a diversity of viewpoints is essential to true public deliberation, this book will interest students of American politics, communications, and media studies.
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