Examines how images of accumulation help open up the climate to political mobilization
The current epoch is one of accumulation: not only of capital but also of raw, often unruly material, from plastic in the ocean and carbon in the atmosphere to people, buildings, and cities. Alongside this material growth, image-making practices embedded within the fields of art and architecture have proven to be fertile, mobile, and capacious. Images of accumulation help open up the climate to cultural inquiry and political mobilization and have formed a cultural infrastructure focused on the relationships between humans, other species, and their environments.
The essays in Accumulation address this cultural infrastructure and the methodological challenges of its analysis. They offer a response to the relative invisibility of the climate now seen as material manifestations of social behavior. Contributors outline opportunities and ambitions of visual scholarship as a means to encounter the challenges emergent in the current moment: how can climate become visible, culturally and politically? Knowledge of climatic instability can change collective behavior and offer other trajectories, counteraccumulations that draw the present into a different, more livable, future.
Contributors: Emily Apter, New York U; Hans Baumann; Amanda Boeztkes, U of Guelph; Dominic Boyer, Rice U; Lindsay Bremner, U of Westminster; Nerea Calvillo, U of Warwick; Beth Cullen, U of Westminster; T. J. Demos, U of California, Santa Cruz; Jeff Diamanti, U of Amsterdam; Jennifer Ferng, U of Sydney; Jennifer Gabrys, U of Cambridge; Ian Gray, U of California, Los Angeles; Gökçe Günel, Rice U; Orit Halpern, Concordia U; Gabrielle Hecht, Stanford U; Cymene Howe, Rice U; Wendy Hui Kyong Chun, Simon Fraser U; Robin Kelsey, Harvard U; Bruno Latour, Sciences Po, Paris; Hannah le Roux, U of the Witwatersrand, Johannesburg; Stephanie LeMenager, U of Oregon; Nashin Mahtani; Kiel Moe, McGill U; Karen Pinkus, Cornell U; Stephanie Wakefield, Life U; McKenzie Wark, The New School; Kathryn Yusoff, Queen Mary U of London.
Winner, 2023 Rhetoric Society of America Book Award
Winner, 2022 Marie Hochmuth Nichols Award from the National Communication Association
At a moment in US politics when racially motivated nationalism, shifting relations with Latin America, and anxiety over national futures intertwine, understanding the long history of American preoccupation with magnitude and how it underpins national identity is vitally important. In American Magnitude, Christa J. Olson tracks the visual history of US appeals to grandeur, import, and consequence (megethos), focusing on images that use the wider Americas to establish US character. Her sources—including lithographs from the US-Mexican War, pre–Civil War paintings of the Andes, photo essays of Machu Picchu, and WWII-era films promoting hemispheric unity—span from 1845 to 1950 but resonate into the present.
Olson demonstrates how those crafting the appeals that feed the US national imaginary—artists, scientists, journalists, diplomats, and others—have invited US audiences to view Latin America as a foil for the greatness of their own nation and encouraged white US publics in particular to see themselves as especially American among Americans. She reveals how each instance of visual rhetoric relies upon the eyes of others to instantiate its magnitude—and falters as some viewers look askance instead. The result is the possibility of a post-magnitude United States: neither great nor failed, but modest, partial, and imperfect.
In the early twentieth century, the Boston-based United Fruit Company controlled the production, distribution, and marketing of bananas, the most widely consumed fresh fruit in North America. So great was the company’s power that it challenged the sovereignty of the Latin American and Caribbean countries in which it operated, giving rise to the notion of company-dominated “banana republics.”
In A Camera in the Garden of Eden, Kevin Coleman argues that the “banana republic” was an imperial constellation of images and practices that was checked and contested by ordinary Central Americans. Drawing on a trove of images from four enormous visual archives and a wealth of internal company memos, literary works, immigration records, and declassified US government telegrams, Coleman explores how banana plantation workers, women, and peasants used photography to forge new ways of being while also visually asserting their rights as citizens. He tells a dramatic story of the founding of the Honduran town of El Progreso, where the United Fruit Company had one of its main divisional offices, the rise of the company now known as Chiquita, and a sixty-nine day strike in which banana workers declared their independence from neocolonial domination. In telling this story, Coleman develops a new set of conceptual tools and methods for using images to open up fresh understandings of the past, offering a model that is applicable far beyond this pathfinding study.
The phrase “War on Terror” has quietly been retired from official usage, but it persists in the American psyche, and our understanding of it is hardly complete. Nor will it be, W. J. T Mitchell argues, without a grasp of the images that it spawned, and that spawned it.
Exploring the role of verbal and visual images in the War on Terror, Mitchell finds a conflict whose shaky metaphoric and imaginary conception has created its own reality. At the same time, Mitchell locates in the concept of clones and cloning an anxiety about new forms of image-making that has amplified the political effects of the War on Terror. Cloning and terror, he argues, share an uncanny structural resemblance, shuttling back and forth between imaginary and real, metaphoric and literal manifestations. In Mitchell’s startling analysis, cloning terror emerges as the inevitable metaphor for the way in which the War on Terror has not only helped recruit more fighters to the jihadist cause but undermined the American constitution with “faith-based” foreign and domestic policies.
Bringing together the hooded prisoners of Abu Ghraib with the cloned stormtroopers of the Star Wars saga, Mitchell draws attention to the figures of faceless anonymity that stalk the ever-shifting and unlocatable “fronts” of the War on Terror. A striking new investigation of the role of images from our foremost scholar of iconology, Cloning Terror will expand our understanding of the visual legacy of a new kind of war and reframe our understanding of contemporary biopower and biopolitics.
In the nineties, neoliberalism simultaneously provided the context for the Internet’s rapid uptake in the United States and discouraged public conversations about racial politics. At the same time many scholars lauded the widespread use of text-driven interfaces as a solution to the problem of racial intolerance. Today’s online world is witnessing text-driven interfaces such as e-mail and instant messaging giving way to far more visually intensive and commercially driven media forms that not only reveal but showcase people’s racial, ethnic, and gender identity.
Lisa Nakamura, a leading scholar in the examination of race in digital media, uses case studies of popular yet rarely examined uses of the Internet such as pregnancy Web sites, instant messaging, and online petitions and quizzes to look at the emergence of race-, ethnic-, and gender-identified visual cultures.
While popular media such as Hollywood cinema continue to depict nonwhite nonmales as passive audiences or consumers of digital media rather than as producers, Nakamura argues the contrary—with examples ranging from Jennifer Lopez music videos; films including the Matrix trilogy, Gattaca, and Minority Report; and online joke sites—that users of color and women use the Internet to vigorously articulate their own types of virtual community, avatar bodies, and racial politics.
Lisa Nakamura is associate professor of speech communication and Asian American studies at the University of Illinois, Urbana-Champaign. She is the author of Cybertypes: Race, Ethnicity, and Identity on the Internet and coeditor, with Beth Kolko and Gilbert Rodman, of Race in Cyberspace.
Focuses on contemporary art and media to examine the role of visuals in environmental violence and war in Northern Kurdistan.
Extractivism—exploiting the earth for resources—has long driven racial capitalism and colonialism. And yet, how does extractivism operate in a world where ecological and humanitarian sensibilities are unprecedentedly widespread? Eray Çaylı argues it does so by mobilizing these sensibilities in new ways. Extractivism is no longer only about moving the earth—displacing peoples, fossils, minerals, and waters—but also leaving those who witness this violent displacement sentimentally moved.
Earthmoving conceptualizes this duality. Derived from Çaylı’s years-long work in Northern Kurdistan, home to the world’s largest stateless nation—rendered stateless by colonial policies since the nineteenth century—Earthmoving focuses on the 2010s, a decade that began with peace talks between Turkey and the Kurdish liberation movement but ended with war. The decade saw extractivism intensify in the region and images of its harm proliferate across art and media. Together with contemporary artists, Çaylı shows that images challenge extractivism both by making its harm visible and by fostering self-reflexive and reciprocal collaboration that breaks with its valuation of the colonized and the racialized only in quantifiable and marketable terms.
In No Caption Needed, Robert Hariman and John Louis Lucaites provide the definitive study of the iconic photograph as a dynamic form of public art. Their critical analyses of nine individual icons explore the photographs themselves and their subsequent circulation through an astonishing array of media, including stamps, posters, billboards, editorial cartoons, TV shows, Web pages, tattoos, and more. Iconic images are revealed as models of visual eloquence, signposts for collective memory, means of persuasion across the political spectrum, and a crucial resource for critical reflection.
Arguing against the conventional belief that visual images short-circuit rational deliberation and radical critique, Hariman and Lucaites make a bold case for the value of visual imagery in a liberal-democratic society. No Caption Needed is a compelling demonstration of photojournalism’s vital contribution to public life.
National parks are the places that present ideas of nature to Americans: Zion, Yosemite, Grand Canyon, Yellowstone bring to mind quintessential and awe-inspiring wilderness. By examining how rhetoric—particularly visual rhetoric—has worked to shape our views of nature and the “natural” place of humans, Observation Points offers insights into questions of representation, including the formation of national identity.
As Thomas Patin reveals, the term “nature” is artificial and unstable, in need of constant maintenance and reconstruction. The process of stabilizing its representation, he notes, is unavoidably political. America’s national parks and monuments show how visual rhetoric operates to naturalize and stabilize representations of the environment. As contributors demonstrate, visual rhetoric is often transparent, structuring experience while remaining hidden in plain sight. Scenic overlooks and turnouts frame views for tourists. Visitor centers, with their display cases and photographs and orientation films, provide their own points of view—literally and figuratively. Guidebooks, brochures, and other publications present still other ways of seeing. At the same time, images of America’s “natural” world have long been employed for nationalist and capitalist ends, linking expansionism with American greatness and the “natural” triumph of European Americans over Native Americans.
The essays collected here cover a wide array of subjects, including park architecture, landscape painting, public ceremonies, and techniques of display. Contributors are from an equally broad range of disciplines—art history, geography, museum studies, political science, American studies, and many other fields. Together they advance a provocative new visual genealogy of representation.
Contributors: Robert M. Bednar, Southwestern U, Georgetown, Texas; Teresa Bergman, U of the Pacific; Albert Boime, UCLA; William Chaloupka, Colorado State U; Gregory Clark, Brigham Young U; Stephen Germic, Rocky Mountain College; Gareth John, St. Cloud State U, Minnesota; Mark Neumann, Northern Arizona U; Peter Peters, Maastricht U; Cindy Spurlock, Appalachian State U; David A. Tschida, U of Wisconsin, Eau Claire; Sabine Wilke, U of Washington.
The Poetics of Cruising explores the relationship between cruising, photography, and the visual in the work of leading poets, from Walt Whitman in the nineteenth century to Eileen Myles in the twenty-first. What is it that happens, asks Jack Parlett, and what is it that is sought, in this often transient moment of perception we call cruising, this perceptual arena where acts of looking between strangers are intensified and eroticized? Parlett believes that this moment is not only optical in nature but visual: a mode of looking that warrants comparison with the ways in which we behold still and moving images.
Whether it’s Whitman’s fixation with daguerreotypes, Langston Hughes’s hybrid photographic works, or Frank O’Hara’s love of Hollywood movie stars, argues Parlett, the history of poets cruising abounds with this intermingling between the verbal and the visual, the passing and the fixed. To look at someone in the act of cruising, this history suggests, is to capture, consider, and aestheticize, amid the flux and instantaneity of urban time. But it is also to reveal the ambivalence at the heart of this erotic search, where power may be unevenly distributed across glances, and gendered and racialized bodies are marked. Thus, in identifying for the first time this confluence of cruising, poetry, and visual culture, Parlett concludes that the visual erotic economy associated with gay cruising today, exemplified by the photographic grid of an app like Grindr, is not a uniquely contemporary phenomenon.
Innovative, astute, and highly readable, and drawing on compelling archival material, The Poetics of Cruising is a must for scholars of queer and LGBTQ literature and culture, modern and contemporary poetry, visual studies, and the history of sexuality.
In this lively critical analysis, Diane Barthel reveals the previously overlooked and underestimated depth of cultural meaning behind contemporary American advertising. Focusing mainly on ads for beauty products directed at women, she demonstrates how stereotypical gender identities are emphasized and how advertising itself creates a gendered relationship with the consumer. She explores psychological, sociological, and cultural messages in advertising to show how Putting on Appearances is anything but a purely personal matter, and how the social realities in which we are forced to live are conditioned by the personal appearances we choose to create.
Most advertisements are not sexually obvious, but rely instead on sexual story-telling in which seduction, deception, and passion are portrayed as acceptable means for achieving selfhood. Advertisements that proclaim, "Now is the time to paint your knees" speak with one form of authority: those that present the voice of the all-knowing scientist or the nurturing mother rely on others. Celebrities figure as professional beauties and wise older sisters, sharing their secrets with the consumer. "The Gentle Treatment Great Model Search Made Me a Star. Now it’s your turn."
Inseparable from the clothes we wear and the products we use are our ideas and fantasies about our bodies. Beauty products present beauty rituals as transcendent occasions, and diet products call up religious imagery of guilt and salvation. The body itself is to be anxiously manipulated and systematically worked over until the consumer "turns her body into...an advertisement for herself, a complicated sign to be read and admired."
From charts, texts, and graphs to illustrations, icons, and screens, we live in an information age saturated with visual language. Yet the underlying principles that provide structure for visual language have long eluded scholars of rhetoric, design, and engineering. To function as a language that reliably conveys meaning, visual language must embody codes that normalize its practices among both the designers who employ it and the readers who interpret it.
In this wide-ranging analysis, Charles Kostelnick and Michael Hassett demonstrate how visual language in professional communication—text design, data displays, illustrations—is shaped by conventional practices that are invented, codified, and modified by users in visual discourse communities. Drawing on rhetorical theory, design studies, and a broad array of historical and contemporary examples, Shaping Information: The Rhetoric of Visual Conventions explores the processes by which conventions evolve and proliferate and shows how conventions serve as the medium that designers use to shape, stabilize, and streamline visual information.
Kostelnick and Hassett extend contemporary theories that define rhetoric as a social act, arguing that visual conventions also thrive within discourse communities and are fragile forms that vary widely in their longevity and scope. Shaping Information: The Rhetoric of Visual Conventions is a thorough guide for scholars, teachers and practitioners of rhetoric and business and technical communication and for professionals in engineering, science, design, and business.
“Holling is tormented by Koyaanisqatsi dreams until he goes out and does the wild thing with a young stag . . . . ”––Synopsis from production company “Bible,” Northern Exposure, March 30, 1992
The collision of auteurism and rap––couched by primetime producers in the Northern Exposure script––was actually rather commonplace by the early 1990s. Series, and even news broadcasts, regularly engineered their narratives around highly coded aesthetic and cultural fragments, with a kind of ensemble iconography. Televisuality interrogates the nature of such performances as an historical phenomenon, an aesthetic and industrial practice, and as a socially symbolic act. This book suggests that postmodernism does not fully explain television's stylistic exhibitionism and that a reexamination of “high theory” is in order. Caldwell’s unique approach successfully integrates production practice with theory in a way that will enlighten both critical theory and cultural studies.
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