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Given their cultural, intellectual, and scientific achievements, surely the Greeks were able to approach their economic affairs in a rational manner like modern individuals? Since the nineteenth century, many scholars have argued that premodern people did not behave like modern businesspeople, and that the “stagnation” that characterized the economy prior to the Industrial Revolution can be explained by a prevailing noneconomic mentality throughout premodern (and nonwestern) societies. This view, which simultaneously extols the “sophistication” of the modern West, relegates all other civilizations to the status of economic backwardness.

But the evidence from ancient Athens, which is one of the best-documented societies in the premodern world, tells a very different story: one of progress, innovation, and rational economic strategies. Making Money in Ancient Athens examines in the most comprehensive manner possible the voluminous source material that has survived from Athens in inscriptions, private lawsuit speeches, and the works of philosophers like Aristotle and Plato. Inheritance cases that detail estate composition and investment choices, and maritime trade deals gone wrong, provide unparalleled glimpses into the specific factors that influenced Athenians at the level of the economic decision-making process itself, and the motivations that guided the specific economic transactions attested in the source material. Armed with some of the most thoroughly documented case studies and the richest variety of source material from the ancient Greek world, Michael Leese argues that the evidence overwhelmingly demonstrates that ancient Athenians achieved the type of long-term profit and wealth maximization and continuous reinvestment of profits into additional productive enterprise that have been argued as unique to (and therefore responsible for) the modern industrial-capitalist system.

Globalization and economic restructuring have decimated formal jobs in developing countries, pushing many women into informal employment such as direct selling of cosmetics, perfume, and other personal care products as a way to "make up the difference" between household income and expenses. In Ecuador, with its persistent economic crisis and few opportunities for financially and personally rewarding work, women increasingly choose direct selling as a way to earn income by activating their social networks. While few women earn the cars and trips that are iconic prizes in the direct selling organization, many use direct selling as part of a set of household survival strategies.

In this first in-depth study of a cosmetics direct selling organization in Latin America, Erynn Masi de Casanova explores women's identities as workers, including their juggling of paid work and domestic responsibilities, their ideas about professional appearance, and their strategies for collecting money from customers. Focusing on women who work for the country's leading direct selling organization, she offers fascinating portraits of the everyday lives of women selling personal care products in Ecuador's largest city, Guayaquil. Addressing gender relations (including a look at men's direct and indirect involvement), the importance of image, and the social and economic context of direct selling, Casanova challenges assumptions that this kind of flexible employment resolves women's work/home conflicts and offers an important new perspective on women's work in developing countries.

Workers' self-management was one of the unique features of communist Yugoslavia. Goran Musić has investigated the changing ways in which blue-collar workers perceived the recurring crises of the regime. Two self-managed metal enterprises, one in Serbia another in Slovenia, provide the frame of the analysis in the time span between 1945 and 1989. These two factories became famous for strikes in 1988 that evoked echoes in popular discourses in former Yugoslavia. Drawing on interviews, factory publications and other media, local archives, and secondary literature, Musić analyzes the two cases, going beyond the clichés of political manipulation from the top and workers' intrinsic attraction to nationalism.
The author explains how, in the later phase of communist Yugoslavia, growing social inequalities among the workers and undemocratic practices inside the self-managed enterprises facilitated the spread of a nationalist and pro-market ideology on the shop floors. Yet rather than being a mass taken advantage of by populist leaders, the working class Musić presents is one with agency and voice, a force that played an important role in shaping the fate of the country. The book thus seeks to open a debate on the social processes leading up to the dissolution of Yugoslavia.

In 1933 American oilmen representing what later became the Arabian American Oil Company (Aramco) signed a concession agreement with the Saudi Arabian king granting the company sole proprietorship over the oil reserves in the country's largest province. As drilling commenced and wells proliferated, Aramco soon became a major presence in the region. In this book Chad H. Parker tells Aramco's story, showing how an American company seeking resources and profits not only contributed to Saudi “nation building” but helped define U.S. foreign policy during the early Cold War.

In the years following World War II, as Aramco expanded its role in Saudi Arabia, the idea of “modernization” emerged as a central component of American foreign policy toward newly independent states. Although the company engaged in practices supportive of U.S. goals, its own modernizing efforts tended to be pragmatic rather than policy-driven, more consistent with furthering its business interests than with validating abstract theories. Aramco built the infrastructure necessary to extract oil and also carved an American suburb out of the Arabian desert, with all the air-conditioned comforts of Western modern life. At the same time, executives cultivated powerful relationships with Saudi government officials and, to the annoyance of U.S. officials, even served the monarchy in diplomatic disputes. Before long the company became the principal American diplomatic, political, and cultural agent in the country, a role it would continue to play until 1973, when the Saudi government took over its operation.

Drawing on a rich trove of focus group data, interviews, and textual sources, Elaine Weiner's Market Dreams powerfully captures the varied responses of female managers and factory workers in the Czech Republic to their country's transition from socialism to capitalism. Her work, rooted in sociology and comparative feminism, is an important advance for the literature on women in Eastern Europe.

"Market Dreams is a conceptually-sophisticated and empirically-rich account of how the discourses and practices of the free market penetrated the hearts and minds of everyday Czech citizens. Weiner's provocative analysis takes readers inside the worlds of female factory workers to expose the discontinuities between their radiant market dreams and their everyday realities--and juxtaposes them to the continuities experienced by female managers. In the process, it challenges many of our ideas about post/socialism, marketization, and gender and reveals the enduring power of stories in shaping social identities and actions."
---Lynne Haney, Associate Professor of Sociology, New York University

"Through interviews and a careful analysis of newspaper articles written in the first decade after the collapse of state socialism, Weiner explores the complicated interconnections between personal stories and the emerging neoliberal metanarrative of the free market in the Czech Republic after 1989. Her book transcends many of the dichotomies with which researchers of post-state socialism have been struggling: 'East' vs. 'West,' losers and winners, emancipation vs. oppression, etc., and thus makes a truly novel contribution to our understanding of women's lives after state socialism."
---Éva Fodor, Assistant Professor of Gender Studies, Central European University

"Weiner's rich and innovative study of female Czech managers and workers exemplifies the importance of narrative analysis for understanding why gender and class have not (yet) reconfigured the sense of postcommunism's alternatives. This is critical reading for feminists, class analysts, and students of postcommunist social change."
---Michael Kennedy, Director, Center for European Studies, University of Michigan

Elaine Weiner is Assistant Professor of Sociology at McGill University. Visit the author's website at: www.mcgill.ca/sociology/faculty/weiner/.

Cover Credit: Frank Scherschel/Time & Life Pictures/Getty Images

Markets in Oaxaca is a study of the regional peasant marketing system in the Valley of Oaxaca, Mexico. It relates the marketing system to other aspects of the regional economy, to neighboring regions, and to the Mexican national economy. Combining ethnographic, theoretical, and regional analyses, it suggests new directions in the fields of peasant and development studies.

Contributors to the volume describe the operation and nature of several marketplaces in the region, analyze village-based artisan production and various specialized economic roles (particularly the role of traders), and describe the operation of several total regional marketing systems. The editors then consider their findings against the background of political, economic, and social structures from the pre-Conquest period to the present. In their conclusion, the editors find the regional peasant economy to be responsive both to the influence of the urban metropolitan sector, on the one hand, and to its own indigenous structural integrity and internal dynamism, on the other.

In addition to the editors, the contributors to Markets in Oaxaca are Ralph L. Beals, Richard L. Berg Jr., Beverly Chiñas, Herbert M. Eder, Charlotte Stolmaker, Carole Turkenik, John C. Warner, Ronald Waterbury, and Cecil R. Welte. Their essays combine analyses of the elements of the system within a comprehensive theoretical framework. Together, they present a complete and integrated view of a peasant economy.

The Maya of Santiago Chimaltenango have experienced increasingly rapid, even violent, integration into Guatemalan society in the last fifty years, yet they still distinguish themselves ethnically from Spanish-speaking Guatemalans and other Maya. Why this sense of ethnic identity persists—and also changes—over time is the focus of Maya Saints and Souls in a Changing World, a beautifully written ethnography of a Mam-speaking Maya town in the western highlands of Guatemala.

John Watanabe uniquely explores how Chimaltecos themselves define their local distinctiveness. This approach uncovers significant continuities in lifeways and world view that might otherwise remain imperceptible to an outsider.

Another important feature of the study is that it updates Charles Wagley's pioneering research in the community during the 1930s. Watanabe identifies both the external, historical factors that have prompted change in the community since Wagley's time and the people's responses to these changes.

2005 — Best Book Award – New England Council of Latin American Studies

Selling handicrafts to tourists has brought the Maya peoples of Guatemala into the world market. Vendors from rural communities now offer their wares to more than 500,000 international tourists annually in the marketplaces of larger cities such as Antigua, Guatemala City, Panajachel, and Chichicastenango. Like businesspeople anywhere, Maya artisans analyze the desires and needs of their customers and shape their products to meet the demands of the market. But how has adapting to the global marketplace reciprocally shaped the identity and cultural practices of the Maya peoples?

Drawing on over a decade of fieldwork, Walter Little presents the first ethnographic study of Maya handicraft vendors in the international marketplace. Focusing on Kaqchikel Mayas who commute to Antigua to sell their goods, he explores three significant issues:

• how the tourist marketplace conflates global and local distinctions.
• how the marketplace becomes a border zone where national and international, developed and underdeveloped, and indigenous and non-indigenous come together.
• how marketing to tourists changes social roles, gender relationships, and ethnic identity in the vendors' home communities.

Little's wide-ranging research challenges our current understanding of tourism's negative impact on indigenous communities. He demonstrates that the Maya are maintaining a specific, community-based sense of Maya identity, even as they commodify their culture for tourist consumption in the world market.

The United States has always fancied itself a nation apart—"exceptional" in its values, traditions, and way of life. For most of the country's history, ideas about what made America distinctive generally were framed in terms of a liberal idealism rooted in the thought of John Locke and articulated by Jefferson, Madison, and other Founders. While some commentators also observed that the United States was a land of plenty, it wasn't until the mid-twentieth century that material abundance emerged as the principal standard of American “greatness,” as measured by a host of new economic indicators.

Beginning in earnest in the wake of World War II, opinion-shapers in politics, business, academia, the media, the schools, and public diplomacy gloried in the nation's booming economy. Where “plenty” had once been a largely abstract concept, it was now quantifiable, thanks to new national income accounting and other economic data collection and analysis techniques. One could tally up production and consumption of an ever-expanding cornucopia of goods and services that made up the gross national product (GNP), the king of postwar statistics. American preeminence and American identity were increasingly linked with this measurable prosperity, presented in the language of a newly influential economics profession. 

In Measuring America, Andrew L. Yarrow explores this history, telling two parallel, interlocking stories—of how economic ideas came to have vastly greater influence on American culture after World War II, and how those ideas dovetailed with a growing belief that the meaning and value of the United States resided in its material output. How and why this new way of “measuring America” developed, how it was expressed, and what it has meant and means for Americans today are the subject of this well-researched and insightful book.

Prior to the millennium, economists and policy makers argued that free trade between the United States and Mexico would benefit both Americans and Mexicans. They believed that NAFTA would be a “win-win” proposition that would offer U.S. companies new markets for their products and Mexicans the hope of living in a more developed country with the modern conveniences of wealthier nations. Blending rigorous economic and statistical analysis with concern for the people affected, Mexican Women in American Factories offers the first assessment of whether NAFTA has fulfilled these expectations by examining its socioeconomic impact on workers in a Mexican border town.

Carolyn Tuttle led a group that interviewed 620 women maquila workers in Nogales, Sonora, Mexico. The responses from this representative sample refute many of the hopeful predictions made by scholars before NAFTA and reveal instead that little has improved for maquila workers. The women’s stories make it plain that free trade has created more low-paying jobs in sweatshops where workers are exploited. Families of maquila workers live in one- or two-room houses with no running water, no drainage, and no heat. The multinational companies who operate the maquilas consistently break Mexican labor laws by requiring women to work more than nine hours a day, six days a week, without medical benefits, while the minimum wage they pay workers is insufficient to feed their families. These findings will make a crucial contribution to debates over free trade, CAFTA-DR, and the impact of globalization.