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Charismatic Capitalism: Direct Selling Organizations in America
by Nicole Woolsey Biggart
University of Chicago Press, 1990
eISBN: 978-0-226-22726-9 | Paper: 978-0-226-04786-7 | Cloth: 978-0-226-04785-0
Library of Congress Classification HF5438.25.B52 1989
Dewey Decimal Classification 658.84

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ABOUT THIS BOOK
Tupperware Home Parties, Shaklee Corporation, Amway, Mary Kay Cosmetics—theirs is an approach to business that violates many of the basic tenets of modern American commerce. Yet these direct selling organizations, fashioned by charismatic leaders and built upon devoted armies of door-to-door representatives, have grown to constitute an $8.5 billion a year industry and provide a livelihood for more than 5 million workers, the vast majority of them women.

The first full-scale study of this industry, Charismatic Capitalism, revises the standard contention that the rationalization of social institutions is an inevitable consequence of advanced capitalism. Nicole Woolsey Biggart argues instead that less rational organizations built on social networks may actually be more economically viable.

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