After a California Earthquake: Attitude and Behavior Change
by Risa Palm and Michael E. Hodgson
University of Chicago Press, 1992
Paper: 978-0-226-64499-8
Library of Congress Classification HG9981.P35 1992
Dewey Decimal Classification 368.122

ABOUT THIS BOOK | AUTHOR BIOGRAPHY | TOC
ABOUT THIS BOOK
Shortly before the Loma Prieta earthquake devastated areas of Northern California in 1989, Risa Palm and her associates had surveyed 2,500 homeowners in the area about their perception of risk from earthquakes. After the quake they surveyed the homeowners again and found that their perception of risk had increased but that most respondents were fatalistic and continued to ignore self-protective measures; those who personally experienced damage were more likely to buy insurance. A rare opportunity to analyze behavior change directly before and after a natural disaster, this survey has implications for policy makers, insurance officials, and those concerned with risk management.

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