A great book about an even greater book is a rare event in publishing. Robert Darnton’s history of the Encyclopédie is such an occasion. The author explores some fascinating territory in the French genre of histoire du livre, and at the same time he tracks the diffusion of Enlightenment ideas. He is concerned with the form of the thought of the great philosophes as it materialized into books and with the way books were made and distributed in the business of publishing. This is cultural history on a broad scale, a history of the process of civilization.

In tracing the publishing story of Diderot’s Encyclopédie, Darnton uses new sources—the papers of eighteenth-century publishers—that allow him to respond firmly to a set of problems long vexing historians. He shows how the material basis of literature and the technology of its production affected the substance and diffusion of ideas. He fully explores the workings of the literary market place, including the roles of publishers, book dealers, traveling salesmen, and other intermediaries in cultural communication. How publishing functioned as a business, and how it fit into the political as well as the economic systems of prerevolutionary Europe are set forth. The making of books touched on this vast range of activities because books were products of artisanal labor, objects of economic exchange, vehicles of ideas, and elements in political and religious conflict.

The ways ideas traveled in early modern Europe, the level of penetration of Enlightenment ideas in the society of the Old Regime, and the connections between the Enlightenment and the French Revolution are brilliantly treated by Darnton. In doing so he unearths a double paradox. It was the upper orders in society rather than the industrial bourgeoisie or the lower classes that first shook off archaic beliefs and took up Enlightenment ideas. And the state, which initially had suppressed those ideas, ultimately came to favor them. Yet at this high point in the diffusion and legitimation of the Enlightenment, the French Revolution erupted, destroying the social and political order in which the Enlightenment had flourished.

Never again will the contours of the Enlightenment be drawn without reference to this work. Darnton has written an indispensable book for historians of modern Europe.

"They're closing in on me, Dick, and I'm afraid they're going to get me," said Frank Wood, publisher of the Green Bay News-Chronicle, in a phone call to his friend and colleague, Richard McCord. Drained of cash and spirit, Wood could not hold out much longer against a devouring giant, the Gannett Company. As editor and publisher of the nationally distinguished weekly Santa Fe Reporter, McCord had successfully fended off Gannett's "Operation Demolition" when it moved into town. Now Wood was seeking the help of a survivor.

Startling case histories of the dubious tactics practiced by Gannett, unsparing insights into the newspaper industry, and harsh conclusions all come together in the dramatic story of these two men's efforts to save the small Green Bay daily from being obliterated at the hands of the nation's largest newspaper chain. Their success is a metaphor for one of the oldest triumphs of the world: that of David over Goliath.

"McCord has done something marvelous with this. He's taken a deeply disturbing nationwide trend and put it on a small midwestern stage with real characters. The Chain Gang's message needs to be heard by as many Americans as read newspapers. Already Gannett's monopoly tactics have impoverished communities across the country. McCord is one man fighting back, coolly, rationally, creatively, and stubbornly. Let's join him."—Michael Shnayerson, Contributing Editor, Vanity Fair

"More graphically than almost any other available record of the era, the Gannett piracy is what has happened to this country, tolled where the price is truly paid, in the lives of communities and people."—Roger Morris, winner of the Investigative Reporters and Editors' National Award for Distinguished Investigative Journalism

"Richard McCord's The Chain Gang takes the losing battle for the soul of American newspapers from the euphoric accounts on financial pages to show what corporate news chains can mean in human terms to the people and the vitality of the victimized cities and towns. His is a unique account of the power and depredations of the Gannett Chain under its glib empire builder, Allen Neuharth. It goes behind the facade of slick public relations and financial killings for investors to show what happens when a ruthless and ambitious wheeler-dealer gets control of our news."—Ben H. Bagdikian, media critic and Pulitzer Prize winner

A new history explores the commercial heart of evangelical Christianity.

American evangelicalism is big business. For decades, the world’s largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren’s The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success?

According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry’s emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century.

Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism.

Surveying the conventions of reading and writing that have appeared and disappeared in the Internet's wake, Vandendorpe considers various forms of organization, textual design, the use (and distrust) of illustrations, and styles of reference and annotation. He also examines the novel components of digital texts, including hyperlinks and emoticons, and looks at emergent, collaborative genres such as blogs and wikis, which blur the distinction between author and reader. Looking to the future, reading and writing will continue to evolve based on the current, contested trends of universal digitization and accessibility.

At the same time that Gandhi, as a young lawyer in South Africa, began fashioning the tenets of his political philosophy, he was absorbed by a seemingly unrelated enterprise: creating a newspaper. Gandhi’s Printing Press is an account of how this project, an apparent footnote to a titanic career, shaped the man who would become the world-changing Mahatma. Pioneering publisher, experimental editor, ethical anthologist—these roles reveal a Gandhi developing the qualities and talents that would later define him.

Isabel Hofmeyr presents a detailed study of Gandhi’s work in South Africa (1893–1914), when he was the some-time proprietor of a printing press and launched the periodical Indian Opinion. The skills Gandhi honed as a newspaperman—distilling stories from numerous sources, circumventing shortages of type—influenced his spare prose style. Operating out of the colonized Indian Ocean world, Gandhi saw firsthand how a global empire depended on the rapid transmission of information over vast distances. He sensed that communication in an industrialized age was becoming calibrated to technological tempos.

But he responded by slowing the pace, experimenting with modes of reading and writing focused on bodily, not mechanical, rhythms. Favoring the use of hand-operated presses, he produced a newspaper to contemplate rather than scan, one more likely to excerpt Thoreau than feature easily glossed headlines. Gandhi’s Printing Press illuminates how the concentration and self-discipline inculcated by slow reading, imbuing the self with knowledge and ethical values, evolved into satyagraha, truth-force, the cornerstone of Gandhi’s revolutionary idea of nonviolent resistance.

This book provides a basic guide to the study of the printed matter which has been produced in the United States. No comprehensive attempt has been made to record the great bulk of research in this field. Recognizing the need for an up-to-date guide to such investigations, G. Thomas Tanselle has compiled a listing of the principal material dealing with printing and publishing in this country.

In his Introduction, Tanselle surveys the research which has attempted to trace the history of printing and publishing in America from its inception to the present and explains how this material can be utilized effectively.

In nine carefully arranged categories he covers bibliographies of imprints of particular localities; bibliographies of works in particular genres; listings of all editions and printings of works by individual writers; copyright records; catalogues of auction houses, book dealers, exhibitions, institutional libraries, and private collections; retrospective book-trade directories; studies of individual printers and publishers; general studies of printing and publishing; and checklists of secondary material.

From the mass of material, an appendix selects 250 titles. Although the work is arranged so that the reader may easily locate relevant sections, a comprehensive index provides further aid in finding individual items.

“A successful checklist,” writes the author, “is not merely a work to be consulted for information but also a nucleus around which additional information can be gathered in a meaningful way; it provides a framework into which the community of workers in a field can place further references in an organized fashion.”

Guide to the Study of United States Imprints is a reference tool designed to serve both as a guide to research and as a practical manual for use in identifying, cataloguing, and recording printed matter. It will be of enormous value to scholars in American literature, history, and bibliography, to librarians, typographers, and bibliophiles, and to antiquarian book dealers and book collectors.

A university press is a curious institution, dedicated to the dissemination of learning yet apart from the academic structure; a publishing firm that is in business, but not to make money; an arm of the university that is frequently misunderstood and occasionally attacked by faculty and administration. Max Hall here chronicles the early stages and first sixty years of Harvard University Press in a rich and entertaining book that is at once Harvard history, publishing history, printing history, business history, and intellectual history.

The tale begins in 1638 when the first printing press arrived in British North America. It became the property of Harvard College and remained so for nearly half a century. Hall sketches the various forerunners of the “real” Harvard University Press, founded in 1913, and then follows the ups and downs of its first six decades, during which the Press published steadily if not always serenely a total of 4,500 books. He describes the directors and others who left their stamp on the Press or guided its fortunes during these years. And he gives the stories behind such enduring works as Lovejoy’s Great Chain of Being, Giedion’s Space, Time and Architecture, Langer’s Philosophy in a New Key, and Kelly’s Eleanor of Aquitaine and the Four Kings.

An Open Letters Review Best Book of the Year

“Grafton presents largely unfamiliar material…in a clear, even breezy style…Erudite.”
—Michael Dirda, Washington Post

In this celebration of bookmaking in all its messy and intricate detail, Anthony Grafton captures both the physical and mental labors that went into the golden age of the book—compiling notebooks, copying and correcting proofs, preparing copy—and shows us how scribes and scholars shaped influential treatises and forgeries.

Inky Fingers ranges widely, from the theological polemics of the early days of printing to the pathbreaking works of Jean Mabillon and Baruch Spinoza. Grafton draws new connections between humanistic traditions and intellectual innovations, textual learning and the delicate, arduous, error-riddled craft of making books. Through it all, he reminds us that the life of the mind depends on the work of the hands, and the nitty gritty labor of printmakers has had a profound impact on the history of ideas.

“Describes magnificent achievements, storms of controversy, and sometimes the pure devilment of scholars and printers…Captivating and often amusing.”
—Wall Street Journal

“Ideas, in this vivid telling, emerge not just from minds but from hands, not to mention the biceps that crank a press or heft a ream of paper.”
—New York Review of Books

“Grafton upends idealized understandings of early modern scholarship and blurs distinctions between the physical and mental labor that made the remarkable works of this period possible.”
—Christine Jacobson, Book Post

“Scholarship is a kind of heroism in Grafton’s account, his nine protagonists’ aching backs and tired eyes evidence of their valiant dedication to the pursuit of knowledge.”
—London Review of Books

Linking the study of business and politics, Christine Haynes reconstructs the passionate and protracted debate over the development of the book trade in nineteenth-century France. While traditionalists claimed that the business of literature required tight state regulation, an increasingly influential group of reformers argued that books were ordinary commodities whose production and distribution were best left to the free market.

The French Revolution overthrew the system of guilds and privileges that had governed the trade under the Old Regime. In the struggle that followed, the new men known as éditeurs (publishers) pushed for increased liberalization of the market. They relied on collective organization, especially a professional association known as the Cercle de la Librairie, to advocate for abolition of licensing requirements and extension of literary rights. Haynes shows how publishers succeeded in transforming the industry from a tightly controlled trade into a free enterprise, with dramatic but paradoxical consequences for literature in France.

The modern literary marketplace was the outcome of a political struggle both within the publishing world and between the book trade and the state. In tracing the contest over literary production in France, Haynes emphasizes the role of the Second Empire in enacting—but also in limiting—press freedom and literary property.

A new history of one of the foremost printers of the Renaissance explores how the Age of Print came to Italy.

Lorenz Böninger offers a fresh history of the birth of print in Italy through the story of one of its most important figures, Niccolò di Lorenzo della Magna. After having worked for several years for a judicial court in Florence, Niccolò established his business there and published a number of influential books. Among these were Marsilio Ficino’s De christiana religione, Leon Battista Alberti’s De re aedificatoria, Cristoforo Landino’s commentaries on Dante’s Commedia, and Francesco Berlinghieri’s Septe giornate della geographia. Many of these books were printed in vernacular Italian.

Despite his prominence, Niccolò has remained an enigma. A meticulous historical detective, Böninger pieces together the thorough portrait that scholars have been missing. In doing so, he illuminates not only Niccolò’s life but also the Italian printing revolution generally. Combining Renaissance studies’ traditional attention to bibliographic and textual concerns with a broader social and economic history of printing in Renaissance Italy, Böninger provides an unparalleled view of the business of printing in its earliest years. The story of Niccolò di Lorenzo furnishes a host of new insights into the legal issues that printers confronted, the working conditions in printshops, and the political forces that both encouraged and constrained the publication and dissemination of texts.

Since the rise of Napster and other file-sharing services in its wake, most of us have assumed that intellectual piracy is a product of the digital age and that it threatens creative expression as never before. The Motion Picture Association of America, for instance, claimed that in 2005 the film industry lost $2.3 billion in revenue to piracy online. But here Adrian Johns shows that piracy has a much longer and more vital history than we have realized—one that has been largely forgotten and is little understood.

Piracy explores the intellectual property wars from the advent of print culture in the fifteenth century to the reign of the Internet in the twenty-first. Brimming with broader implications for today’s debates over open access, fair use, free culture, and the like, Johns’s book ultimately argues that piracy has always stood at the center of our attempts to reconcile creativity and commerce—and that piracy has been an engine of social, technological, and intellectual innovations as often as it has been their adversary. From Cervantes to Sonny Bono, from Maria Callas to Microsoft, from Grub Street to Google, no chapter in the story of piracy evades Johns’s graceful analysis in what will be the definitive history of the subject for years to come.

Italian preachers during the Reformation era found themselves in the trenches of a more desperate war than anything they had ever imagined. This war—the splintering of western Christendom into conflicting sects—was physically but also spiritually violent. In an era of tremendous religious convolution, fluidity, and danger, preachers of all kinds spoke from the pulpit daily, weekly, or seasonally to confront the hottest controversies of their time. Preachers also turned to the printing press in unprecedented numbers to spread their messages.

Emily Michelson challenges the stereotype that Protestants succeeded in converting Catholics through superior preaching and printing. Catholic preachers were not simply reactionary and uncreative mouthpieces of a monolithic church. Rather, they deftly and imaginatively grappled with the question of how to preserve the orthodoxy of their flock and maintain the authority of the Roman church while also confronting new, undeniable lay demands for inclusion and participation.

These sermons—almost unknown in English until now—tell a new story of the Reformation that credits preachers with keeping Italy Catholic when the region’s religious future seemed uncertain, and with fashioning the post-Reformation Catholicism that thrived into the modern era. By deploying the pulpit, pen, and printing press, preachers in Italy created a new religious culture that would survive in an unprecedented atmosphere of competition and religious choice.

A decade ago in the Times Literary Supplement, Roderick Conway Morris claimed that “almost everything that was going to happen in book publishing—from pocket books, instant books and pirated books, to the concept of author’s copyright, company mergers, and remainders—occurred during the early days of printing.” Ian Maclean’s colorful survey of the flourishing learned book trade of the late Renaissance brings this assertion to life.

The story he tells covers most of Europe, with Frankfurt and its Fair as the hub of intellectual exchanges among scholars and of commercial dealings among publishers. The three major religious confessions jostled for position there, and this rivalry affected nearly all aspects of learning. Few scholars were exempt from religious or financial pressures. Maclean’s chosen example is the literary agent and representative of international Calvinism, Melchior Goldast von Haiminsfeld, whose activities included opportunistic involvement in the political disputes of the day. Maclean surveys the predicament of underfunded authors, the activities of greedy publishing entrepreneurs, the fitful interventions of regimes of censorship and licensing, and the struggles faced by sellers and buyers to achieve their ends in an increasingly overheated market.

The story ends with an account of the dramatic decline of the scholarly book trade in the 1620s, and the connivance of humanist scholars in the values of the commercial world through which they aspired to international recognition. Their fate invites comparison with today’s writers of learned books, as they too come to terms with new technologies and changing academic environments.

With the overwhelming amount of new information that bombards us each day, it is perhaps difficult to imagine a time when the widespread availability of the printed word was a novelty. In early nineteenth-century Britain, print was not novel—Gutenberg’s printing press had been around for nearly four centuries—but printed matter was still a rare and relatively expensive luxury. All this changed, however, as publishers began employing new technologies to astounding effect, mass-producing instructive and educational books and magazines and revolutionizing how knowledge was disseminated to the general public.

The larger-than-life story of Bernarr Macfadden, a bodybuilder who turned his obsession with muscles, celebrity, and confession into a publishing empire that transformed global media.

In True Story, Shanon Fitzpatrick tells the unlikely story of an orphan from the Ozarks who became one of history’s most powerful media moguls. Born in 1868 in Mill Spring, Missouri, Bernarr Macfadden turned to bodybuilding to transform himself from a sickly “boy” into a creature of masculine perfection. He then channeled his passion into the magazine Physical Culture, capitalizing on the wider turn-of-the-century mania for fitness. Macfadden Publications soon become a pioneer in mass media, helping to inaugurate our sensational, confessional, and body-obsessed global marketplace.

With publications like True Story, a magazine purportedly written and edited by its own readers, as well as scores of romance, crime, and fan magazines, Macfadden specialized in titles that targeted women, immigrants, and the working class. Although derided as pulp by critics of the time, Macfadden’s publications were not merely profitable. They were also influential. They championed reader engagement and interactivity long before these were buzzwords in the media industry, breaking down barriers between producers and consumers of culture. At the same time, Macfadden Publications inspired key elements of modern media strategy by privileging rapid production of new content and equally rapid disintegration and reconfiguration of properties in the face of shifting market conditions.

No less than the kings of Hollywood and Madison Avenue, Macfadden was a crucial player in shaping American consumer culture and selling it to the world at large. Though the Macfadden media empire is overlooked today, its legacies are everywhere, from true-crime journalism to celebrity gossip rags and fifteen-minute abs.

Women readers, editors, librarians, authors, journalists, booksellers, and others are the subjects in this stimulating new collection on modern print culture. The essays feature women like Marie Mason Potts, editor of Smoke Signals, a mid-twentieth century periodical of the Federated Indians of California; Lois Waisbrooker, publisher of books and journals on female sexuality and women's rights in the decades after the Civil War; and Elizabeth Jordan, author of two novels and editor of Harper's Bazaar from 1900 to 1913.  The volume presents a complex and engaging picture of print culture and of the forces that affected women's lives in the nineteenth and twentieth centuries.

Published in collaboration among the University of Wisconsin Press, the Center for the History of Print Culture in Modern America (a joint program of the University of Wisconsin–Madison and the Wisconsin Historical Society), and the University of Wisconsin–Madison General Library System Office of Scholarly Communication.

This book is the definitive study of imperial Chinese local gazetteers, one of the most important sources for premodern Chinese studies. Methodologically innovative, it represents a major contribution to the history of books, publishing, reading, and society.

By examining how gazetteers were read, Joseph R. Dennis illustrates their significance in local societies and national discourses. His analysis of how gazetteers were initiated and produced reconceptualizes the geography of imperial Chinese publishing. Whereas previous studies argued that publishing, and thus cultural and intellectual power, were concentrated in the southeast, Dennis shows that publishing and book ownership were widely dispersed throughout China and books were found even in isolated locales. Adding a dynamic element to our earlier understanding of the publishing industry, Dennis tracks the movements of manuscripts to printers and print labor to production sites. By reconstructing printer business zones, he demonstrates that publishers operated across long distances in trans-regional markets. He also creates the first substantial data set on publishing costs in early modern China—a foundational breakthrough in understanding the world of Chinese books. Dennis’s work reveals areas for future research on newly-identified regional publishing centers and the economics of book production.