Matthew W. Dunne
University of Massachusetts Press, 2013
First popularized during the 1950s, the concept of “brainwashing” is often viewed as an example of Cold War paranoia, an amusing relic of a bygone era. Yet as Matthew W. Dunne shows in this study, over time brainwashing came to connote much more than a sinister form of Communist mind control, taking on broader cultural and political meanings.
Moving beyond well-known debates over Korean War POWs and iconic cultural texts like The Manchurian Candidate, Dunne explores the impact of the idea of brainwashing on popular concerns about freedom, individualism, loyalty, and trust in authority. By the late 1950s the concept had been appropriated into critiques of various aspects of American life such as an insistence on conformity, the alleged “softening” of American men, and rampant consumerism fueled by corporate advertising that used “hidden” or “subliminal” forms of persuasion. Because of these associations and growing anxieties about the potential misuse of psychology, concerns about brainwashing contributed to a new emphasis on individuality and skepticism toward authority in the 1960s. The notion even played an unusual role in the 1968 presidential race, when Republican frontrunner George Romney's claim that he had been “brainwashed” about the Vietnam War by the Johnson administration effectively destroyed his campaign.
In addition to analyzing the evolving meaning of brainwashing over an extended period of time, A Cold War State of Mind explores the class and gender implications of the idea, such as the assumption that working-class POWs were more susceptible to mind control and that women were more easily taken in by the manipulations of advertisers.
David F. Dorr
University of Michigan Press, 1999

Nadya Aisenberg
University of Wisconsin Press, 1980
Nadya Aisenberg discusses the potentialities of the crime novel, its implications, principles, and scope, and its analogy ot myth and the fairy tale. She proposes that the detective story and the thriller have made an unacknowledged contribution to "serious" literature. Her discussion of Dickens, Conrad, and Green indicate that each borrowed many important ingredients from the formulaic novel.

E. R. Hagemann
University of Wisconsin Press, 1982

Sabrina Mittermeier
Intellect Books, 2020
When the first Disneyland opened its doors in 1955, it reinvented the American amusement park and transformed the travel, tourism, and entertainment industries forever. Now a global vacation empire, the original park in Anaheim, California, has been joined by massive complexes in Florida, Tokyo, Paris, Hong Kong, and Shanghai.
Spanning six decades, three continents, and five distinct cultures, Sabrina Mittermeier presents an interdisciplinary examination of the parks, situating them in their proper historical context and exploring the distinct cultural, social, and economic landscapes that defined each one at the time of its construction. Mittermeier then spotlights the central role of class in the subsequent success or failure of each venture. The first comparative study of the Disney theme parks, the book closes a significant gap in existing research and is an important new contribution to the field.
Emily S. Rosenberg
Duke University Press, 2005
Paul Booth
University of Iowa Press, 2021
Mary Lackritz Gray
University of Chicago Press, 2001
M. L. Miranda
University of Nevada Press, 1997
Hispanics were among the first people of European descent to venture into the territory that became Nevada, and they have participated in every stage of the state’s history and development since then--its mines, railroads, and ranches, the growth of its cities, and its modern industries. Until recently, however, their role in the development of the state and their lively cultural contributions have escaped the scrutiny of scholars. Now, in this important pioneering study, M. L. Miranda offers a thoughtful account of Nevada’s largest ethnic minority. Miranda analyzes their growing role in the state—especially in the booming urban South—and offers some projections for their future.
Wheeler Winston Dixon
Rutgers University Press, 2010
Wheeler Winston Dixon
Rutgers University Press, 2023
Ever since horror leapt from popular fiction to the silver screen in the late 1890s, viewers have experienced fear and pleasure in exquisite combination. Wheeler Winston Dixon's fully revised and updated A History of Horror is still the only book to offer a comprehensive survey of this ever-popular film genre.
Arranged by decades, with outliers and franchise films overlapping some years, this one-stop sourcebook unearths the historical origins of characters such as Dracula, Frankenstein, and the Wolfman and their various incarnations in film from the silent era to comedic sequels. In covering the last decade, this new edition includes coverage of the resurgence of the genre, covering the swath of new groundbreaking horror films directed by women, Black and queer horror films, and a new international wave in body horror films.
A History of Horror explores how the horror film fits into the Hollywood studio system, how the distribution and exhibition of horror films have changed in a post-COVID world, and how its enormous success in American and European culture expanded globally over time.
Dixon examines key periods in the horror film-in which the basic precepts of the genre were established, then banished into conveniently reliable and malleable forms, and then, after collapsing into parody, rose again and again to create new levels of intensity and menace. A History of Horror, supported by rare stills from classic films, brings over sixty timeless horror films into frightfully clear focus, zooms in on today's top horror Web sites, and champions the stars, directors, and subgenres that make the horror film so exciting and popular with contemporary audiences.
Alessandra Tarquini, Translated by Marissa Gemma
University of Wisconsin Press, 2022
Mary Caputi
University of Minnesota Press, 2005

James A. Vlasich
University of Wisconsin Press, 1990
The origins of baseball are controversial. James A. Vlasich discusses the debates between two men intimately involved in nineteenth-century baseball, Henry Chadwick and Albert G. Spalding. Abner Graves of the Mills Commission claimed that Abner Doubleday had invented the game and he had done it in Cooperstown, New York. This claim was scrutinized at the time but the myth became etched into baseball history.
Through the years, however, some critics have questioned the Mills Commission report. The problem is that the Baseball Hall of Fame is built on this shaky foundation. The lack of diligence on the part of Spalding’s self-appointed committee has led to a credibility gap for the baseball shrine that continues a half century after its dedication. Indeed, the story of the building of the Baseball Hall of Fame is filled with intrigue worthy of a political thriller.
Melissa Castillo-Garsow
Rutgers University Press, 2020
Julie E. Fromer
Ohio University Press, 2008
Robin Roberts
University of Illinois Press, 1993
Anna Sonser
University of Wisconsin Press, 2001
John Shy
University of Michigan Press, 1990
Mitchell Nathanson
University of Illinois Press, 2012

Priscilla Sears
University of Wisconsin Press, 1982
Mary DeShazer
University of Michigan Press, 1994

Pauline Adams and Emma Thornton
University of Wisconsin Press, 1982
Sarah E. Van De Vort Emery, a Michigan woman transplanted from the Finger Lakes region of New York, was for many years a voice for Populism in the late 19th century. Emery was a woman who believed and acted on her beliefs that freedom and the flowering of the human potential should not five way to the demands of the "money power."
Stacy Wolf
University of Michigan Press, 2002
David Savran
University of Michigan Press, 2003
Julia "Jules" Balén
Rutgers University Press, 2017
Duane Carr
University of Wisconsin Press, 1997

Edited by Louis Filler
University of Wisconsin Press, 1976
The subjects treated in this symposium have one major characteristic in common, that they have recently, or relatively recently, enjoyed high popularity among readers. Also, they have received from substantial to torrents of comment.
Barry Brummett
Southern Illinois University Press, 2008
Exploring style in a global culture
In A Rhetoric of Style, Barry Brummett illustrates how style is increasingly a global system of communication as people around the world understand what it means to dress a certain way, to dance a certain way, to decorate a certain way, to speak a certain way. He locates style at the heart of popular culture and asserts that it is the basis for social life and politics in the twenty-first century.
Brummett sees style as a system of signification grounded largely in image, aesthetics, and extrarational modes of thinking. He discusses three important aspects of this system—its social and commercial structuring, its political consequences, and its role as the chief rhetorical system of the modern world. He argues that aesthetics and style are merging into a major engine of the global economy and that style is becoming a way to construct individual identity, as well as social and political structures of alliance and opposition. It is through style that we stereotype or make assumptions about others’ political identities, their sexuality, their culture, and their economic standing.
To facilitate theoretical and critical analysis, Brummett develops a systematic rhetoric of style and then demonstrates its use through an in-depth exploration of gun culture in the United States. Armed with an understanding of how this rhetoric of style works methodologically, students and scholars alike will have the tools to do their own analyses. Written in clear and engaging prose, A Rhetoric of Style presents a novel discussion of the workings of style and sheds new light on a venerable and sometimes misunderstood rhetorical concept by illustrating how style is the key to constructing a rhetoric for the twenty-first century.
Wheeler Winston Dixon
Rutgers University Press, 2026
Michael Moon
Duke University Press, 1998
Moon illuminates the careers of James, Warhol, and others by examining the imaginative investments of their protogay childhoods in their work in ways that enable new, more complex cultural readings. He deftly engages notions of initiation and desire not within the traditional framework of “sexual orientation” but through the disorienting effects of imitation. Whether invoking the artist Joseph Cornell’s early fascination with the Great Houdini or turning his attention to James’s self-described “initiation into style” at the age of twelve—when he first encountered the homoerotic imagery in paintings by David, Géricault, and Girodet—Moon reveals how the works of these artists emerge from an engagement that is obsessive to the point of “queerness.”
Rich in historical detail and insistent in its melding of the recent with the remote, the literary with the visual, the popular with the elite, A Small Boy and Others presents a hitherto unimagined tradition of brave and outrageous queer invention. This long-awaited contribution from Moon will be welcomed by all those engaged in literary, cultural, and queer studies.
John Ferre
University of Wisconsin Press, 1988
In the twentieth century Marxism challenged laissez-faire economics, psychoanalysis reinterpreted the processes of thought, and evolution discredited the idea of creation. These changes profoundly affected American Protestantism. Ferré examines the belief system that underlies what middle-class Protestants chose to read.
Steven Shapin
University of Chicago Press, 1994
Steven P. Garabedian
University of Massachusetts Press, 2020
Lawrence Gellert has long been a mysterious figure in American folk and blues studies, gaining prominence in the left-wing folk revival of the 1930s for his fieldwork in the U.S. South. A “lean, straggly-haired New Yorker,” as Time magazine called him, Gellert was an independent music collector, without formal training, credentials, or affiliation. At a time of institutionalized suppression, he worked to introduce white audiences to a tradition of black musical protest that had been denied and overlooked by prior white collectors.
By the folk and blues revival of the 1960s, however, when his work would again seem apt in the context of the civil rights movement, Gellert and his collection of Negro Songs of Protest were a conspicuous absence. A few leading figures in the revival defamed Gellert as a fraud, dismissing his archive of black vernacular protest as a fabrication—an example of left-wing propaganda and white interference. A Sound History is the story of an individual life, an excavation of African American musical resistance and dominant white historiography, and a cultural history of radical possibility and reversal in the defining middle decades of the U.S. twentieth century.
John Raeburn
University of Illinois Press, 2006
While other studies of thirties photography have concentrated on the documentary work of the Farm Security Administration (FSA), no previous book has considered it alongside so many of the decade's other important photographic projects. A Staggering Revolution includes individual chapters on Edward Steichen's celebrity portraiture; Berenice Abbott's Changing New York project; the Photo League's ethnography of Harlem; and Edward Weston's western landscapes, made under the auspices of the first Guggenheim Fellowship awarded to a photographer. It also examines Margaret Bourke-White's industrial and documentary pictures, the collective undertakings by California's Group f.64, and the fashion magazine specialists, as well as the activities of the FSA and the Photo League.
Jennifer W. Dickey
University of Arkansas Press, 2014
More than seventy-five years after its publication, Gone with the Wind remains thoroughly embedded in American culture. Margaret Mitchell’s novel and the film produced by David O. Selznick have melded with the broader forces of southern history, southern mythology, and marketing to become, and remain, a cultural phenomenon.
A Tough Little Patch of History (the phrase was coined by a journalist in 1996 to describe the Margaret Mitchell home after it was spared from destruction by fire) explores how Gone with the Wind has remained an important component of public memory in Atlanta through an analysis of museums and historic sites that focus on this famous work of fiction. Jennifer W. Dickey explores how the book and film threw a spotlight on Atlanta, which found itself simultaneously presented as an emblem of both the Old South and the New South. Exhibitions produced by the Atlanta History Center related to Gone with the Wind are explored, along with nearby Clayton County’s claim to fame as “the Home of Gone with the Wind,” a moniker bestowed on the county by Margaret Mitchell’s estate in 1969. There’s a recounting of the saga of “the Dump,” the tiny apartment in midtown Atlanta where Margaret Mitchell wrote the book, and how this place became a symbol for all that was right and all that was wrong with Mitchell’s writing.
Jezer, Marty
Rutgers University Press, 1993
J. Dee Kille
University of Nevada Press, 2004
Naomi Schaefer Riley
Templeton Press, 2012
Contemporary popular culture, from books to film to television to music to the deepest corners of the internet, has provoked much criticism, some of it well deserved. Yet, popular culture is culture for many Americans—particularly younger Americans. It is the only kind of cultural experience they seek and the currency in which they trade.
In Acculturated, twenty-three thinkers examine the rituals, the myths, the tropes, the peculiar habits, the practices, and the neuroses of our modern era. Every culture finds a way for people to tell stories about themselves. We rely on these stories to teach us why we do the things we do, to test the limits of our experience, to reaffirm deeply felt truths about human nature, and to teach younger generations about vice and virtue, honor and shame, and a great deal more. A phenomenon like the current crop of reality television shows, for example, with their bevy of “real” housewives, super-size families, and toddler beauty-pageant candidates, seems an unlikely place to find truths about human nature or examples of virtue. And yet, on these shows, and in much else of what passes for popular culture these days, a surprising theme emerges: Move beyond the visual excess and hyperbole, and you will find the makings of classic morality tales.
As the title suggests, readers will find in these pages “A-Culture Rated.” This lively roundtable of “raters” includes renowned cultural critics like Caitlin Flannigan and Chuck Colson and celebrated culture creators like the producers of the hit ABC comedy Modern Family and the host of TLC’s What Not to Wear. Editors Christine Rosen and Naomi Schaefer Riley have tasked these contributors—both the critics and the insiders—with taking a step or two back from the unceasing din of popular culture so that they might better judge its value and its values and help readers think more deeply about the meaning of the narratives with which they are bombarded every waking minute. In doing so, the editors hope to foster a wide-reaching public conversation to help us think more clearly about our culture.
CONTRIBUTORS INCLUDE Judy Bachrach, Megan Basham, Mark Bauerlein, Pia Catton, Chuck Colson, Paul Corrigan, Caitlin Flanagan, Meghan Cox Gurdon, Margo Howard, Kay S. Hymowitz, Jonathan V. Last, Herb London, Stacy London, Rob Long, Megan McArdle, Wilfred M. McClay, Caitrin Nicol, Joe Queenan, Emily Esfahani Smith, Brad Walsh, and Tony Woodlief.
Steven Siff
University of Illinois Press, 2015
Acid Hype offers the untold tale of LSD's wild journey from Brylcreem and Ivory soap to incense and peppermints. As Stephen Siff shows, the early attention lavished on the drug by the news media glorified its use in treatments for mental illness but also its status as a mystical--yet legitimate--gateway to exploring the unconscious mind. Siff's history takes readers to the center of how popular media hyped psychedelic drugs in a constantly shifting legal and social environment, producing an intricate relationship between drugs and media experience that came to define contemporary pop culture. It also traces how the breathless coverage of LSD gave way to a textbook moral panic, transforming yesterday's refined seeker of truths into an acid casualty splayed out beyond the fringe of polite society.
Benjamin Mcarthur
University of Iowa Press, 2000
Nandi Bhatia
University of Michigan Press, 2004
Nandi Bhatia is Associate Professor of English at the University of Western Ontario.

Sherree Owens Zalampas
University of Wisconsin Press, 1990
E. Wayne Carp, Editor
University of Michigan Press, 2004
Griffin, Rachel Alicia
Rutgers University Press, 2018
Audun Kjus
Utah State University Press, 2025
Sammy R. Danna
University of Wisconsin Press, 1992

Edited by Chris Wharton
Intellect Books, 2013
Hamilton Carroll
Duke University Press, 2011
Throughout Affirmative Reaction, Carroll examines the kinds of difference white masculinity claims for itself as it attempts to hold onto or maintain majority privilege. Whether these are traditional sites of minority difference—such as Irishness, white trash, or domestic melodrama—or reworked sites of masculinist investment—including laboring bodies, public-sphere politics, and vigilantism—the outcome is the same: the foregrounding of white masculinity over and against women, people of color, and the non-heteronormative. By revealing the strategies through which white masculinity is produced as a formal difference, Carroll sheds new light on the ways that privilege is accrued and maintained.
Oluwakemi M. Balogun
Ohio University Press, 2019