Common understandings drawn from biblical references, literature, and art portray deserts as barren places that are far from God and spiritual sustenance. In our own time, attention focuses on the rigors of climate change in arid lands and the perils of the desert in the northern Mexican borderlands for migrants seeking shelter and a new life.

Bountiful Deserts foregrounds the knowledge of Indigenous peoples in the arid lands of northwestern Mexico, for whom the desert was anything but barren or empty. Instead, they nurtured and harvested the desert as a bountiful and sacred space. Drawing together historical texts and oral testimonies, archaeology, and natural history, author Cynthia Radding develops the relationships between people and plants and the ways that Indigenous people sustained their worlds before European contact through the changes set in motion by Spanish encounters, highlighting the long process of colonial conflicts and adaptations over more than two centuries. This work reveals the spiritual power of deserts by weaving together the cultural practices of historical peoples and contemporary living communities, centered especially on the Yaqui/Yoeme and Mayo/Yoreme.

Radding uses the tools of history, anthropology, geography, and ecology to paint an expansive picture of Indigenous worlds before and during colonial encounters. She re-creates the Indigenous worlds in both their spiritual and material realms, bringing together the analytical dimension of scientific research and the wisdom of oral traditions in its exploration of different kinds of knowledge about the natural world.

Published in cooperation with the William P. Clements Center for Southwest Studies, Southern Methodist University

In The Bow and the Lyre Octavio Paz, one of the most important poets writing in Spanish, presents his sustained reflections on the poetic phenomenon and on the place of poetry in history and in our personal lives. It is written in the same prose style that distinguishes The Labyrinth of Solitude. The Bow and the Lyre will serve as an important complement to Paz's poetry.

Paz's discussions of the different aspects of the poetic phenomenon are not limited to Spanish and Spanish American literature. He is almost as apt to choose an example from Homer, Vergil, Blake, Whitman, Rimbaud as he is from Lope de Vega, Jiménez, Darío, Neruda. In writing these essays, he draws on his vast storehouse of knowledge, revealing a world outlook of ample proportions. In reading these essays, we share the observations of a searching, original, highly cultivated mind.

David Bowie was a master of artifice and reinvention. In that same spirit, illustrator María Hesse and writer Fran Ruiz have created a vivid retelling of the life of David Robert Jones, from his working-class childhood to glam rock success to superstardom, concluding with the final recording sessions after his cancer diagnosis.

Narrated from the rock star’s point of view, Bowie colorfully renders both the personal and the professional turning points in a life marked by evolution and innovation. We see Bowie facing the sorrow of his brother’s mental illness, kicking a cocaine habit while other musicians succumbed to deadly overdoses, contending with a tumultuous love life, and radiating joy as a father. Along the way, he describes how he shattered the boundaries of song and society with a counterculture cast that included Iggy Pop, Brian Eno, and Freddie Mercury—as well as his own creations, Ziggy Stardust and the Thin White Duke.

Evocatively illustrated from start to finish, Bowie is a stellar tribute to an inimitable star.

Reaching the top in any sport requires a long, hard climb. But when you start with the baggage of years of family dysfunction and incarceration in a hellish mental hospital, the climb is especially steep. Yet even with such weights to carry, Anissa Zamarron won not one, but two, world championships in women's boxing. Her story, as dramatically intense as the Clint Eastwood film Million Dollar Baby, is one of tremendous courage and determination to overcome the odds against her as a Latina and as a woman working through mental illness and addiction—a fight in which Zamarron has been as powerful and successful as she has been in the boxing ring.

In this compelling biography, acclaimed author W. K. "Kip" Stratton collaborates with Zamarron to tell the story of her unlikely rise to the pinnacle of women's boxing. With searing honesty, Zamarron describes how the chaotic breakup of her childhood family caused her to develop "demons" that drove her to aggressive behavior in school, an addiction to self-destructive habits, including cutting, and eventually to a corrupt for-profit mental hospital in which she spent eighteen months tied to a bed. She explains how boxing became her salvation as an adult; she learned how to turn her anger and aggression into motivation to train hard and excel at her sport, not only becoming the first woman to fight as a professional in a sanctioned fight in New York, but also fighting more ten-round fights than any other woman in history. A gripping account of Zamarron's 2005 upset win over Maribel Zurita to claim her second world championship caps the book.

In 1831, Stevens T. Mason was named Secretary of the Michigan Territory at the tender age of 19, two years before he could even vote. The youngest presidential appointee in American history, Mason quickly stamped his persona on Michigan life in large letters. After championing the territory's successful push for statehood without congressional authorization, he would defend his new state's border in open defiance of the country's political elite and then orchestrate its expansion through the annexation of the Upper Peninsula---all before his official election as Michigan's first governor at age 24, the youngest chief executive in any state's history.

The Boy Governor tells the complete story of this dominant political figure in Michigan's early development. Capturing Mason's youthful idealism and visionary accomplishments, including his advocacy for a strong state university and legislating for the creation of the Soo Locks, this biography renders a vivid portrait of Michigan's first governor---his conflicts, his desires, and his sense of patriotism. This book will appeal to anyone with a love of American history and interest in the many, larger-than-life personalities that battled on the political stage during the Jacksonian era.

Four-year-old Eli plays alone at the shore, inventing dramas out of sand and water. He is Builder, Fireman, Protector, and Scout, overcoming waves and conquering monsters. Enter Marianne and doll, Mother and Baby, eager to redefine Eli as a good father and homesteader. Their separate visions intertwine in a search for a common ground on which howling wolves and butterfly sisters can learn to understand and need one another.

What can the richly imagined, impressively adaptable fantasy world of these children tell us about childhood, development, education, and even life itself? For fifty years, teacher and writer Vivian Gussin Paley has been exploring the imagery, language, and lore of young children, asking the questions they ask of themselves.

In The Boy on the Beach she continues to do so, going deeper into the mystery of play as she follows Eli and Marianne through the kindergarten year, finding more answers and more questions. How does their teacher, Mrs. Olson, manage to honor and utilize the genius of play to create an all-inclusive community in which boys and girls like each other and listen to each other’s stories? Why is Paley’s fellow teacher Yu-ching in Taiwan certain that her children pretend to be kittens in order to become necessary to the group? And why do teachers in London see their childrens’ role-playing as the natural end to loneliness in the school community?

Rich with the words of children and teachers themselves, The Boy on the Beach is vintage Paley, a wise and provocative appreciation of the importance of play and enduring curiosity about the nature of childhood and the imagination.

How does a teacher begin to appreciate and tap the rich creative resources of the fantasy world of children? What social functions do story playing and storytelling serve in the preschool classroom? And how can the child who is trapped in private fantasies be brought into the richly imaginative social play that surrounds him?

The Boy Who Would Be a Helicopter focuses on the challenge posed by the isolated child to teachers and classmates alike in the unique community of the classroom. It is the dramatic story of Jason—the loner and outsider—and of his ultimate triumph and homecoming into the society of his classmates. As we follow Jason’s struggle, we see that the classroom is indeed the crucible within which the young discover themselves and learn to confront new problems in their daily experience.

Vivian Paley recreates the stage upon which children emerge as natural and ingenious storytellers. She supplements these real-life vignettes with brilliant insights into the teaching process, offering detailed discussions about control, authority, and the misuse of punishment in the preschool classroom. She shows a more effective and natural dynamic of limit-setting that emerges in the control children exert over their own fantasies. And here for the first time the author introduces a triumvirate of teachers (Paley herself and two apprentices) who reflect on the meaning of events unfolding before them.

Long before “Cesar Chávez” and “Chicano” became commonly known, the word “bracero” had established itself in the language of American politics. The Mexican Farm Labor Program—or bracero program as it came to be known—was from its inception in 1942 a highly controversial issue. At international, national, and subnational levels, it remained the focal point of an intense interest-group struggle. This struggle and its group combatants provide the central concern of this study.

In the early 1940’s agribusiness interests had sought to contract Mexican laborers (“braceros”) for work on United States farms. With the entry of the United States into World War II, legislation was passed for contracting braceros on a large scale. What was originally a wartime measure soon became an institution. During twenty-two years, 4.2 million braceros were contracted. The United States, at the insistence of the Mexican government, became a partner in the program, ensuring that the braceros were provided housing, set wages, and other benefits.

The program was, however, detrimental to one group in the United States: the native farmworker. Not only was the bracero provided guarantees that the native could not demand, but the bracero also got the native’s job.

During the late forties and fifties, organized labor gathered its forces in Congress to oppose the program. Finally, an administration favorable to the native farmworker threw its support behind the native laborer, and through the Department of labor measures were passed that made it less attractive to hire foreign labor.

In the end, the anti-bracero forces won out in Congress and defeated extension of the Mexican Farm Labor program. At the same time, the United States government, by setting the working standards for foreign workers, brought about an improvement in the working conditions and wages of native farm laborers.

Besides the conflicts between domestic interests, Craig examines the international conflicts and issues involved, as well as the international agreements that were the basis of bracero contracting. He discusses with perception the program’s immediate and long-range effects on Mexico. His study analyzes and clarifies one of the most controversial domestic and international programs of the twentieth century.

Drawing on numerous interviews with Bradbury and privileged access to personal papers and private collections, Jonathan R. Eller examines the often-overlooked second half of Bradbury's working life. As Bradbury's dreams took him into a wider range of nonfiction writing and public lectures, the diminishing time that remained for creative pursuits went toward Hollywood productions like the award-winning series Ray Bradbury Theater. Bradbury developed the Spaceship Earth narration at Disney's EPCOT Center; appeared everywhere from public television to NASA events to comic conventions; published poetry; and mined past triumphs for stage productions that enjoyed mixed success. Distracted from storytelling as he became more famous, Bradbury nonetheless published innovative experiments in autobiography masked as detective novels, the well-received fantasy The Halloween Tree and the masterful time travel story "The Toynbee Convector." Yet his embrace of celebrity was often at odds with his passion for writing, and the resulting tension continuously pulled at his sense of self.

The revelatory conclusion to the acclaimed three-part biography, Bradbury Beyond Apollo tells the story of an inexhaustible creative force seeking new frontiers.

“Before we parted, the General told me he should never see me more; for he was going with a handful of men to conquer whole nations; and to do this they must cut their way through unknown woods. He produced a map of the country, saying at the same time, ‘Dear Pop, we are sent like sacrifices to the altar.’” - George Anne Bellamy on General Edward Braddock’s departure

In January 1755, Major General Edward Braddock was sent by Great Britain on a mission to drive France once and for all from the New World. Accompanied by the largest armed expeditionary force ever sent to North America, Braddock’s primary target was the Forks of the Ohio, where he planned to seize Fort Duquesne (at present-day Pittsburgh, Pennsylvania), and then march north into Canada. After landing in Alexandria, Virginia, and organizing his troops and supply chain, Braddock and his expedition began its nearly 250-mile trek, heroically cutting through uncharted wilderness, fording rivers, and scaling the Appalachian mountains, all while hauling baggage and heavy artillery. Braddock was joined on this epic mission by a young Virginia colonel, George Washington, and others who would later play major roles in the American Revolution, including Horatio Gates, Thomas Gage, and Charles Lee; among those driving the expedition’s wagons were Daniel Boone and Daniel Morgan. Having withstood the harsh frontier and finally marching upon Fort Duquesne on a hot July morning, Braddock’s exhausted column was ambushed by a combined French and Indian force. Over two-thirds of Braddock’s British and colonial troops were killed or wounded, including Braddock himself, struck by a bullet in the chest while attempting to rally his disoriented troops. George Washington miraculously escaped harm despite four bullet holes through his clothing. With this battle, North America became the greatest stake in the global war between France and Great Britain.

In Braddock’s March: How the Man Sent to Seize a Continent Changed American History, Thomas E. Crocker tells the riveting story of one of the most important events in colonial America. Not only did Braddock’s expedition have a profound impact on American political and military developments, this fateful march laid the foundation for the “National Pike,” the major road for westward expansion, launched the career of George Washington, and sowed the seeds of dissent between  England and its colonies that would ultimately lead to the American Revolution.

Tracking the movement of finance capital toward far-flung investment frontiers, Noam Maggor reconceives the emergence of modern capitalism in the United States. Brahmin Capitalism reveals the decisive role of established wealth in the transformation of the American economy in the decades after the Civil War, leading the way to the nationally integrated corporate capitalism of the twentieth century.

Maggor’s provocative history of the Gilded Age explores how the moneyed elite in Boston—the quintessential East Coast establishment—leveraged their wealth to forge transcontinental networks of commodities, labor, and transportation. With the decline of cotton-based textile manufacturing in New England and the abolition of slavery, these gentleman bankers traveled far and wide in search of new business opportunities and found them in the mines, railroads, and industries of the Great West. Their investments spawned new political and social conflict, in both the urbanizing East and the expanding West. In contests that had lasting implications for wealth, government, and inequality, financial power collided with more democratic visions of economic progress.

Rather than being driven inexorably by technologies like the railroad and telegraph, the new capitalist geography was a grand and highly contentious undertaking, Maggor shows, one that proved pivotal for the rise of the United States as the world’s leading industrial nation.

The music of Johannes Brahms is deeply colored, Daniel Beller-McKenna shows, by nineteenth-century German nationalism and by Lutheran religion. Focusing on the composer's choral works, the author offers new insight on the cultural grounding for Brahms's music.

Music historians have been reluctant to address Brahms's Germanness, wary perhaps of fascist implications. Beller-McKenna counters this tendency; by giving an account of the intertwining of nationalism, politics, and religion that underlies major works, he restores Brahms to his place in nineteenth-century German culture. The author explores Brahms's interest in the folk element in old church music; the intense national pride expressed in works such as the Triumphlied; the ways Luther's Bible and Lutheranism are reflected in Brahms's music; and the composer's ideas about nation building. The final chapter looks at Brahms's nationalistic image as employed by the National Socialists, 1933-1945, and as witnessed earlier in the century (including the complication of rumors that Brahms was Jewish).

In comparison to the overtly nationalist element in Wagner's music, the German elements in Brahms's style have been easy to overlook. This nuanced study uncovers those nationalistic elements, enriching our understanding both of Brahms's art and of German culture.

Arousal is fundamental to all cognition. It is intuitively obvious, absolutely necessary, but what exactly is it? In Brain Arousal and Information Theory, Donald Pfaff presents a daring perspective on this long-standing puzzle. Pfaff argues that, beneath our mental functions and emotional dispositions, a primitive neuronal system governs arousal. Employing the simple but powerful framework of information theory, Pfaff revolutionizes our understanding of arousal systems in the brain.

Starting with a review of the neuroanatomical, neurophysiological, and neurochemical components of arousal, Pfaff asks us to look at the gene networks and neural pathways underlying the brain’s arousal systems much as a design engineer would contemplate information systems. This allows Pfaff to postulate that there is a bilaterally symmetric, bipolar system universal among mammals that readies the animal or the human being to respond to stimuli, initiate voluntary locomotion, and react to emotional challenges. Applying his hypothesis to heightened states of arousal—sex and fear—Pfaff shows us how his theory opens new scientific approaches to understanding the structure of brain arousal.

A major synthesis of disparate data by a preeminent neuroscientist, Brain Arousal and Information Theory challenges current thinking about cognition and behavior. Whether you subscribe to Pfaff’s theory or not, this book will stimulate debate about the nature of arousal itself.

Movement has long been considered the most obvious expression of brain activity and its correlative, mental activity. By studying movement, the neurophysiologist hopes to penetrate the interior of the living being and uncover the hidden source of action and its clues to the origin of life. We presume a role for the brain in movement—but should the brain be viewed simply as a machine that reacts to diverse stimuli, or is it an intelligent machine that organizes and controls not only itself but also the world around it?

Drawing upon the many disciplines that have contributed to brain research—anatomy, physiology, clinical neurology, psychology, psychiatry—Marc Jeannerod traces three centuries of ideas about movement and the brain. His critique of neural science takes into account the work of thinkers ranging from Descartes and Willis to Held, Hubel and Wiesel, Piaget and Chomsky. In his historical survey Jeannerod sees parallels between the influential neurological theories and dominating philosophical questions of the time: What is the nature of the soul? How does knowledge originate? What is the relation between the living organism and its milieu? Jeannerod's elegant arguments demonstrate that the “brain-movement problem” is the essential paradigm of the “brain-mind problem.” He advances a view of the neural organization of movement that has far-reaching implications for psychology and all neural sciences.

Neural grafting, virtual reality, gene therapy, psychotropic drugs As startling new treatments emerge for disorders of the brain, new concerns are arising along with them. In the first book to examine the implications of the full range of revolutionary interventions now possible in the human brain, Robert H. Blank warns that while these new techniques may promise medical wonders, they also raise profound political questions.

Our rapidly unfolding knowledge about the brain and the accompanying applications have three main policy dimensions: funding research initiatives, controlling individual use, and assessing social consequences. But underlying these aspects, Blank argues, are more disturbing issues that pose fundamental challenges to our conceptions of equality, autonomy, freedom, responsibility, and human nature itself.

Brain Policy makes the key facts from the technical literature readily accessible to social scientists and general readers and points out the implications for our society. Blank first explains the structure and function of the nervous system and current theories of brain operation; he then assesses the uses and potential abuses of various intervention techniques. He identifies the public policy issues raised by discoveries in the neurosciences and calls for intensified scrutiny of the advantages and disadvantages of new technologies.

Warning that the risks and dangers of the dramatic developments in neuroscience are potentially large, Blank offers a means of understanding these scientific advances and the philosophical and political issues they entail. This book will be of interest to social scientists, policy analysts, policy makers, bioethicists, scientists who want to see the bigger picture, and the informed reader with an interest in the implications of neuroscience for themselves and society.

Female and male brains are different, thanks to hormones coursing through the brain before birth. That’s taught as fact in psychology textbooks, academic journals, and bestselling books. And these hardwired differences explain everything from sexual orientation to gender identity, to why there aren’t more women physicists or more stay-at-home dads.

In this compelling book, Rebecca Jordan-Young takes on the evidence that sex differences are hardwired into the brain. Analyzing virtually all published research that supports the claims of “human brain organization theory,” Jordan-Young reveals how often these studies fail the standards of science. Even if careful researchers point out the limits of their own studies, other researchers and journalists can easily ignore them because brain organization theory just sounds so right. But if a series of methodological weaknesses, questionable assumptions, inconsistent definitions, and enormous gaps between ambiguous findings and grand conclusions have accumulated through the years, then science isn’t scientific at all.

Elegantly written, this book argues passionately that the analysis of gender differences deserves far more rigorous, biologically sophisticated science. “The evidence for hormonal sex differentiation of the human brain better resembles a hodge-podge pile than a solid structure…Once we have cleared the rubble, we can begin to build newer, more scientific stories about human development.”

The neuroscientist Alain Berthoz experimented on Russian astronauts in space to answer these questions: How does weightlessness affect motion? How are motion and three-dimensional space perceived? In this erudite and witty book, Berthoz describes how human beings on earth perceive and control bodily movement. Reviewing a wealth of research in neurophysiology and experimental psychology, he argues for a rethinking of the traditional separation between action and perception, and for the division of perception into five senses.

In Berthoz’s view, perception and cognition are inherently predictive, functioning to allow us to anticipate the consequences of current or potential actions. The brain acts like a simulator that is constantly inventing models to project onto the changing world, models that are corrected by steady, minute feedback from the world. We move in the direction we are looking, anticipate the trajectory of a falling ball, recover when we stumble, and continually update our own physical position, all thanks to this sense of movement.

This interpretation of perception and action allows Berthoz, in The Brain’s Sense of Movement, to focus on psychological phenomena largely ignored in standard texts: proprioception and kinaesthesis, the mechanisms that maintain balance and coordinate actions, and basic perceptual and memory processes involved in navigation.

The discovery of how opiates such as morphine and heroin relieve pain and produce euphoria is one of the most dramatic tales of modern science. It begins in 1971 when, at the height of the undeclared war in Vietnam, Richard Nixon officially announced a war on drugs. Heroin addiction--no longer confined to urban ghettos--was causing bad public relations for the White House. The specter of young American soldiers demoralized, drugged, and committing atrocities was not the image President Nixon wished to convey as he argued for further bombings of North Vietnam.

In this book Solomon Snyder describes the political maneuverings and scientific sleuthing that led him and Candace Pert, then a graduate student in his lab, to a critical breakthrough in the effort to understand addiction. Their discovery--the so-called opiate receptor--is a structure on the surface of certain nerve cells that attracts opiates. Heroin or morphine molecules fit into opiate receptors much as a key fits into the ignition switch of a car--thus turning on the engine of the cell. Snyder and his students were able to show that nerve cells which possess opiate receptors are found in precisely those parts of the brain that control emotion and pain.

Dr. Snyder describes the friendly yet intense competition from other researchers to expand upon this initial discovery. From the work of two Scottish investigators, Hans Kosterlitz and John Hughes, neuroscientists now know not only where opiate receptors are found in the brain but also why they are there: to serve as binding sites for an opiate-like substance produced by the brain itself--the brain's own morphine. This substance, called enkephalin, regulates pain, mood, and a host of other physiological functions.

From this very human chronicle of scientific battles in the ongoing war against pain and addiction, we gain an appreciation of the extraordinary intellectual processes of an eminent scientist. But Dr. Snyder's story of scientific brainstorming also affords us rare glimpses into the fruitful, sometimes frustrating, relationships among scientists which enrich and complicate creative work. We are reminded of the delicate political alliances that are forged at every level of organization, from the lab bench to the Oval Office, as the scientific community attempts to fit its needs to those of the larger society.

Sarah B. Pralle takes an in-depth look at why some environmental conflicts expand to attract a lot of attention and participation, while others generate little interest or action. Branching Out, Digging In examines the expansion and containment of political conflict around forest policies in the United States and Canada.

Late in 1993 citizens from around the world mobilized on behalf of saving old-growth forests in Clayoquot Sound. Yet, at the same time only a very few took note of an even larger reserve of public land at risk in northern California. Both cases, the Clayoquot Sound controversy in British Columbia and the Quincy Library Group case in the Sierra Nevada mountains of northern California, centered around conflicts between environmentalists seeking to preserve old-growth forests and timber companies fighting to preserve their logging privileges. Both marked important episodes in the history of forest politics in their respective countries but with dramatically different results. The Clayoquot Sound controversy spawned the largest civil disobedience in Canadian history; international demonstrations in Japan, England, Germany, Austria, and the United States; and the most significant changes in British Columbia's forest policy in decades. On the other hand, the California case, with four times as many acres at stake, became the poster child for the "collaborative conservation" approach, using stakeholder collaboration and negotiation to achieve a compromise that ultimately broke down and ended up in the courts.

Pralle analyzes how the various political actors—local and national environmental organizations, local residents, timber companies, and different levels of government—defined the issues in both words and images, created and reconfigured alliances, and drew in different governmental institutions to attempt to achieve their goals. She develops a dynamic new model of conflict management by advocacy groups that puts a premium on nimble timing, flexibility, targeting, and tactics to gain the advantage and shows that how political actors go about exploiting these opportunities and overcoming constraints is a critical part of the policy process.

Trees are not just natural resources; they are also cultural ones that present unique challenges and opportunities for public historians. Trees can serve as important objects of memory, recalling past triumphs or tragedies. They can be the last living witness to important events or community stories. Trees can also be objects of preservation, sometimes as individuals, other times as stands or even forests, all of which can take on historical significance for people, sites, and institutions. But as living entities they defy the kind of permanent legal preservation applicable to buildings and other non-living historical objects. Furthermore, their organic fragility can actually make them significant problems for historical sites and local preservation activities. For example, communities have had to cope with extensive tree loss from storm and fire damage, and dying trees can drop limbs or topple over, creating considerable danger to people and resources. Climate-change-driven increasing storm intensity has also highlighted the ways that trees—however historical or beloved—can become considerable threats.

The fourteen new essays in this volume explore the many ways that trees are an integral part of public history practice and sites. The authors draw on a range of approaches and historiographies to look at how memories of race-based hate, patriotic stories, community identities, and changed places have all centered on trees. In addition to contributions from the volume editors, this collection features scholarship by Sonja Dümpelmann Andrew Hurley, Carolyn M. Barske Crawford, Brian Dempsey, Liz Sargent, Sasha Coles, Mariaelena DiBenigno, Evan Haefeli, Krista McCracken, Alena Pirok, Christian Kosmas Mayer Alaina Scapicchio, and David Glassberg. 

From food products to fashions and cosmetics to children’s toys, a wide range of commodities today are being marketed as “halal” (permitted, lawful) or “Islamic” to Muslim consumers both in the West and in Muslim-majority nations. However, many of these products are not authentically Islamic or halal, and their producers have not necessarily created them to honor religious practice or sentiment. Instead, most “halal” commodities are profit-driven, and they exploit the rise of a new Islamic economic paradigm, “Brand Islam,” as a clever marketing tool.

Brand Islam investigates the rise of this highly lucrative marketing strategy and the resulting growth in consumer loyalty to goods and services identified as Islamic. Faegheh Shirazi explores the reasons why consumers buy Islam-branded products, including conspicuous piety or a longing to identify with a larger Muslim community, especially for those Muslims who live in Western countries, and how this phenomenon is affecting the religious, cultural, and economic lives of Muslim consumers. She demonstrates that Brand Islam has actually enabled a new type of global networking, joining product and service sectors together in a huge conglomerate that some are referring to as the Interland. A timely and original contribution to Muslim cultural studies, Brand Islam reveals how and why the growth of consumerism, global communications, and the Westernization of many Islamic countries are all driving the commercialization of Islam.

One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.

Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research.

This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization.

Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.

This compelling biography of Louis D. Brandeis uncovers the social and psychological roots of his progressivism, ethnicity, and Zionism. Beginning with a detailed description of Brandeis's evolution as a Jew in the Puritan world of Boston and Harvard, Allon Gal lays the groundwork for understanding the conflicts of values and interests that marked Brandeis's career. He traces Brandeis's growing skepticism of Yankee ethics and cultural values. At the same time, Gal unfolds Brandeis's admiration of Jewish laborers and professionals because of their struggles and idealism. He found Jews to be in sharp contrast to his Yankee acquaintances, who first had separated him out socially and then had isolated him professionally. This estrangement culminated in the Brahmins' rejection of President Wilson's suggestion to make Brandeis attorney general.

Paradoxically, although Brandeis was viewed as an outsider by Bostonians, he was judged to be an unrepresentative Jew by the Jewish elite. Doubly alienated, Brandeis began to redirect his career toward a more militant course of social reform and an ideal of a Jewish state. Gal's book is thoughtful and scholarly and is an unusual contribution to the understanding of one of the major figures of Jewish and American history.

Ask anyone to name an archetypal Texan, and you're likely to get a larger-than-life character from film or television (say John Wayne's Davy Crockett or J. R. Ewing of TV's Dallas) or a politician with that certain swagger (think LBJ or George W. Bush). That all of these figures are white and male and bursting with self-confidence is no accident, asserts Leigh Clemons. In this thoughtful study of what makes a "Texan," she reveals how Texan identity grew out of the history—and, even more, the myth—of the heroic deeds performed by Anglo men during the Texas Revolution and the years of the Republic and how this identity is constructed and maintained by theatre and other representational practices.

Clemons looks at a wide range of venues in which "Texanness" is performed, including historic sites such as the Alamo, the battlefield at Goliad, and the San Jacinto Monument; museums such as the Bob Bullock Texas State History Museum; seasonal outdoor dramas such as Texas! at Palo Duro Canyon; films such as John Wayne's The Alamo and the IMAX's Alamo: The Price of Freedom; plays and TV shows such as the Tuna trilogy, Dallas, and King of the Hill; and the Cavalcade of Texas performance at the 1936 Texas Centennial. She persuasively demonstrates that these performances have created a Texan identity that has become a brand, a commodity that can be sold to the public and even manipulated for political purposes.

Over the past two decades, corporations and other commercial entities have used strategic litigation to win more expansive First Amendment protections for commercial speech—from the regulation of advertising to the role corporate interests play in the political process, most recently debated in the Supreme Court case of Citizens United v. Federal Election Commission. Tamara R. Piety, a nationally known critic of commercial and corporate speech, argues that such an expansion of First Amendment speech rights imperils public health, safety, and welfare; the reliability of commercial and consumer information; the stability of financial markets; and the global environment. 

Beginning with an evaluation of commonly evoked philosophical justifications for freedom of expression, Piety determines that, while these are appropriate for the protection of an individual’s rights, they should not be applied too literally to commercial expression because the corporate person is not the moral equivalent of the human person. She then gathers evidence from public relations and marketing, behavioral economics, psychology, and cognitive studies to show how overly permissive extensions of First Amendment protections to commercial expression limit governmental power to address some of the major social, economic, and environmental challenges of our time.

“The timeliness of the topic and the provision of original positions are sure to make the book a valuable contribution that should draw much attention.”
—Kevin W. Saunders, Michigan State University

"They wouldn't let him rest—even in his grave." Thus Charles Carver opens his story of the climactic years of a journalist who had poured out such blazing prose that readers from England to Hawaii mourned his murder.

The impact of William Cowper Brann's Iconoclast upon the town of Waco, Texas, in the 1890's was like a rocket burst in a quiet sky. Rebelling against Victorian hypocrisy, the newspaperman took aim at organized virtue, exemplified for him by Baylor University and other Baptist organizations.

Dr. Roy Bedichek, noted author and naturalist, knew Brann, and after reading this book in manuscript said, "I am at once delighted and disappointed: disappointed to find my teen-age hero reduced to size... delighted with the art of the biographer.... It has genuine literary excellence... is a chapter in the history of the publishing business in Texas that needs to be put into print...."

Brave black women have played important roles in American history. Before the Emancipation Proclamation in 1863, black women bore the bonds of slavery with courage and strength. Since Emancipation, black women have supported schools, churches, and civic organizations, entered many professions, and helped to build strong communities. This book dramatizes their impressive story and celebrates their achievements.

Writing especially for students in grades four through eight, Ruthe Winegarten and Sharon Kahn trace the history of black women from slavery until today. Their story includes many heroines, from Emily Morgan, "the Yellow Rose of Texas," to pioneer aviator Bessie Coleman, astronaut Mae Jemison, opera singer Barbara Conrad, actresses Phylicia Rashad and Debbie Allen, and Congresswoman Barbara Jordan, whose life story forms the final chapter.

In addition to these famous black women, the book also profiles teachers, businesswomen, civil rights leaders, community activists, doctors, nurses, athletes, musicians, artists, and political leaders. Adapted from the award-winning Black Texas Women: 150 Years of Trial and Triumph, it will be fascinating reading for children and their parents and grandparents, teachers, and librarians.

Brave New Digital Classroom deftly interweaves results of pedagogical research and descriptions of the most successful computer-assisted language learning (CALL) projects to explore how technology can best be employed in the foreign-language curriculum to assist the second language acquisition process.

Directed to all language teachers—whether at the school or the postsecondary level, with or without prior experience—this book focuses on how to use new technologies effectively. Blake urges teachers to move beyond a simple functional competence of knowing how to use the tools toward first a critical competence—realizing what the various tools are good for—and ultimately a rhetorical competence of knowing how the tools will help transform the learning environment. This book examines the effective use of a range of technologies, from Internet sites through computer-mediated communication such as synchronous chatting and blogs, to distance learning. At the end of each chapter questions and activities demonstrate the interactionist, learner-centered pedagogy Blake espouses.

An invaluable reference for experienced researchers and CALL developers as well as those of limited experience, Brave New Digital Classroom is also ideal for graduate-level courses on second language pedagogy. It will also be of interest to department chairs and administrators seeking to develop and evaluate their own CALL programs.

Brave New Digital Classroom examines the most effective ways to utilize technology in language learning. The author deftly interweaves the latest results of pedagogical research with descriptions of the most successful computer-assisted language learning (CALL) projects to show how to implement technology in the foreign language curriculum to assist the second language acquisition process.

This fully updated second edition includes new chapters on the latest electronic resources, including gaming and social media, and discusses the realities and potential of distance learning for second language acquisition. The author examines the web, CALL applications, and computer-mediated communication (CMC), and suggests how the new technologically assisted curriculum will work for the foreign-language curriculum. Rather than advocating new technologies as a replacement for activities that can be done equally well with traditional processes, the author envisions a radical change as teachers rethink their strategies and develop their competence in the effective use of technology in language teaching and learning.

Directed at all language teachers, from the elementary school to postsecondary levels, the book is ideal for graduate-level courses on second language pedagogy. It also serves as an invaluable reference for experienced researchers, CALL developers, department chairs, and administrators.

Robert Blake, now with Gabriel Guillén, updates his successful book (1st ed. 2008, 2nd ed. 2013) on how to teach foreign languages using technology. Brave New Digital Classroom touches on all of the key concepts and challenges of teaching with technology, focusing on issues specific to FLL or L2 learning and CALL. Originally referred to as computer-assisted language learning, CALL has come to encompass any kind of learning that uses digital tools for language learning.

This edition reframes the conversation to account for how technology has been integrated into our lives. Blake and Guillén address the ways technology can help with L2, how to choose the right digital tools, how to use those tools effectively, and how technology can impact literacy and identity. The book is primed for use in graduate courses: terminology is in bold and a comprehensive glossary is included; each chapter finishes with a short list of references for further reading on the topic and discussion questions. The authors provide short interview videos (free via GUP website) to enhance discussions on each chapter’s topic.